Sheraton Baltimore City Center
Baltimore, MD
Get the most out of focus groups! The Case Workshop Program offers attendees the opportunity to learn about different types of focus groups and get hands-on experience conducting focus groups in their own cases. Bring an active case of your own and have it analyzed by some of the country’s leading trial lawyers and trial consultants, and then present it to focus groups—before it goes to trial. The majority of the time is spent conducting focus groups and synthesizing the feedback—all of which is recorded for you to take home.
In this four-day program, you will:
- Explore key issues in your case
- Pinpoint the strengths of your strategy
- Expose potential weaknesses
- Develop your story
Note: Before the program, you will be asked to provide a case summary for faculty review, including specific case information such as the stage of the case, the plaintiff’s and defendant’s legal theories, and best arguments to prevail, and what you want to get out of the focus groups. You should plan to bring two key exhibits with you to the program for professional analysis and critique.
The Focus Group Members
We screen and recruit hundreds of members of the community from several different sources to make up your focus groups. We will provide as diverse a group as possible with respect to occupation, gender, ethnic origin, political affiliation, and age.
Limited Space Available
Space is limited to 32 trial teams which will be split into 4 groups of 8. Each trial team's case will be reviewed in both a concept focus group and a structured focus group and will receive two synthesizing-the-information sessions.
Exclusive Opportunity for AAJ Plaintiff Members
This program is exclusively offered to AAJ Regular, Sustaining, Life, President’s Club, and Leaders Forum members only. If you are not an AAJ Plaintiff Member, join now to take advantage of this program »
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Past Attendees are Saying....
“At the Case Workshop I re-structured my case and obtained a substantial verdict in a rural conservative county by applying the things I learned at the program…there is no substitute for trying out these concepts with focus groups under the expert guidance of the program’s faculty.”
- Glenn R. Gulick, Jr., Joplin, Missouri
Your Registration Includes
• 29 hours of cutting-edge continuing legal education and NCA credits towards
AAJ’s professional recognition programs
• A copy of your recorded focus groups and synthesizing sessions
• Comprehensive reference materials on focus groups and theming distributed on a USB drive
• Lunch and networking reception
• Complimentary daily continental breakfast and coffee
• Roundtable discussion breakfast buffet
Who Should Attend
This unique program will benefit attorneys interested in building on their trial skills and conducting focus groups on their cases. A maximum of 32 AAJ plaintiff lawyers may attend. This program is exclusively offered to AAJ Regular, Sustaining, Life, President’s Club, and Leaders Forum members only.
Undecided?
Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.424.2725 or 202.965.3500, extension 8612.
A limited number of rooms are being held at The Sheraton Baltimore City Center for program registrants. AAJ has a special group rate of $139 single/double room, plus 6% occupancy tax.
Hotel Address:
Sheraton Baltimore City Center
101 West Fayette Street
Baltimore, MD 21201
Click here to complete, modify, or cancel your housing reservations »
For more information, please contact AAJ's Conventions & Exhibits Coordinator, at 800.622.1791 or 202.965.3500, ext. 8816, or email hotels@justice.org, Monday–Friday, 9:00 am to 5:30 pm ET. Please call the Sheraton Baltimore City Center directly for changes to your hotel reservation within 72 hours of your arrival.
If for unforeseen reasons this program is cancelled, AAJ cannot be financially responsible for airline tickets, and room rates cannot be guaranteed.
Special Assistance
AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800.622.1791 or 202.965.3500, ext. 8612.
Please note that all cancellations for our programs must be submitted in writing. Cancellations received in writing by September 16, 2010 will result in a refund less a 10% administrative charge. Cancellations received September 17–22 will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college or seminar held within one calendar year of the date of issue. Requests for refunds or vouchers received after September 22 will not be honored. Fax or email your cancellation letter to the registrar at 202.625.7084 or education@justice.org.
