Sheraton Baltimore City Center
Baltimore, MD
29 CLE Credits
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AGENDA 2010
Thursday, September 23, 2010
The Trial Consultant’s Approach to Pretrial Jury Research
Eric G. Oliver, MI
Utilizing Focus Group Information
• What You Can Get
- Case Story
• Theme Options, Needs
• Narrative Elements: Point of View, Sequence, Frames, Anchors
James B. Lees, Jr., WV
• Juror Research
- Good and Bad facts
- Counterfactuals
- Key Biases, Attitudes (Helpful and Not)
- Other Land Mines
Richard A. Jenson, M.S., TX
• What You Can Do with It
- Pretrial
• Mediation Presentations (Dos and Don’ts)
• Discovery Strategy, Content (“Rules”, etc.)
• Motions Strategy (What to Give Up)
• Witnesses (Who to Keep, Get, and Prep)
Patricia F. Kuehn, J.D., M.A., IL
• Trial
- Establishing Anchors and Frames in Voir Dire, Opening
- Demonstratives to Reinforce Narrative Elements
- Adopting Their Theme, Not Yours
(Confirmed in Voir Dire)
Alexandra Rudolph, M.A., NY
Acknowledging Case Problems
• Creating a Problem Checklist
Diane F. Wyzga, R.N., J.D., CA
Meet Your Group and Brainstorm Your Case—Concept Focus Group Strategy Session I
Visual Storytelling: Persuasive Openings Using Focus Group Feedback
Robert W. Bailey, III, CA
Concept Focus Groups & Synthesizing the Information Session I
Friday, September 24, 2010
Brainstorming Your Case—Concept Focus Group Strategy Session II
Concept Focus Groups & Synthesizing the Information Session II
Brainstorming Your Case—Concept Focus Group Results and
Structured Focus Group Strategy Session I
Saturday, September 25, 2010 Structured Focus Group Session & Synthesizing the Information I
Structured Focus Group Session & Synthesizing the Information II
Sunday, September 26, 2010
Roundtable Discussions and Educating the Public
• Interpreting the Information
• Developing Universal Themes
• Developing the Story
• Making Sense of the Results
Moderator: Jerome F. O’Neill, VT
All faculty
