Hotel Solamar
San Diego, CA
33 CLE and NCA credits
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Focus groups are invaluable tools for exploring key issues in your case before taking it into the courtroom. Register for Case Plus: The Next Step in Developing and Testing Your Trial Story to benefit from not one, but three focus groups—now with extended focus group time spent on your case. And you can bring a second member of your trial team from your firm at no additional cost.
Case Plus Helps at Every Stage of Your Case
• Explore the biases and beliefs surrounding your case in order to develop
a discovery plan and case themes
• Determine the strengths and weaknesses of your case in order to
develop your trial strategy
• Get feedback on your trial story
• Find the trouble spots in your trial story before you go to trial
Wednesday, December 1
Dinner and Cocktails
Evening Session
• Rules for Getting the Most Out of Focus Groups
- Effective listening
- What not to do
• Developing Your Trial Story and Juror Decision Making
• Participants and Faculty Planning Session
Thursday, December 2
Morning Session
• Concept Focus Group Sessions
Afternoon Session
• Using Focus Group Information to Shape Your Case Presentation
• Individual Case Analysis: eveloping the Trial Story and Preparing for First Structured
Focus
Friday, December 3
Morning Session
• Structured Focus Group
Afternoon Session
• Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured
Saturday, December 4
Morning Session
• Structured Focus Group
Afternoon Session
• Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results (lunch provided)
• Roundtable Discussion
- Synthesizing the Focus Group Information: Making Sense of the Results
