Thursday, September 23, 2010
Registration
7:30 am – 8:00 am
Morning Session
8:00 am – 1:30 pm
• The Trial Consultant’s Approach to Pretrial Jury Research
• Utilizing Focus Group Information
- What you can get
• Case Story
- Theme Options, Needs
- Narrative Elements: Point of View, Sequence, Frames, Anchors
- Juror Research
• Good and Bad facts
- Counterfactuals
- Key Biases, attitudes (Helpful and Not)
- Other Land Mines
- What you can do with it
• Pretrial
- Mediation Presentations (Dos and Don’ts)
- Discovery Strategy, Content (“Rules”, etc.)
- Motions Strategy (What to Give Up)
- Witnesses (Who to Keep, Get, and Prep)
• Trial
- Establishing Anchors and Frames in Voir Dire, Opening
- Demonstratives to Reinforce Narrative Elements
- Adopting Their Theme, Not Yours
(Confirmed in Voir Dire)
• Acknowledging Case Problems
• Creating a Problem Checklist
Meet Your Group and Brainstorm Your Case—Concept Focus Group Strategy
• Visual Storytelling: Persuasive Openings Using Focus Group Feedback
Afternoon Session
1:30 pm – 6:00 pm
Concept Focus Groups
Synthesizing the Information
Networking Reception
6:00 – 7:00 pm
Friday, September 24, 2010
Morning Session
7:30 am – 1:15 pm
Brainstorming Your Case—Concept Focus Group Strategy
Concept Focus Groups and Synthesizing the Information Sessions
Lunch (on your own)
1:15 – 2:15 pm
Afternoon Session
2:15 – 6:15 pm
Brainstorming Your Case—Concept Focus Group Results
and Structured Focus Group Strategy
Saturday, September 25, 2010
Morning Session
8:30 am – 1:15 pm
Structured Focus Groups and Synthesizing the Information Sessions
Lunch (on your own)
1:15 – 2:30 pm
Afternoon Session
2:15 – 6:45 pm
Structured Focus Groups and Synthesizing the Information Sessions
Sunday, September 26, 2010
Morning Session
8:30 am – 11:30 am
• Roundtable Discussions and Educating the Public
- Interpreting the Information
- Developing Universal Themes
- Developing the Story
- Making Sense of the Results
