Reinvent Seminar with Rodney Jew: A Fundamentally New Approach to Thinking Critically About Your Cases

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Reinvent Seminar with Rodney Jew: A Fundamentally New Approach to Thinking Critically About Your Cases 

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October 1, 2012 - October 4, 2012
Westin Verasa
Napa, CA

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Hear what past attendees are saying...
“I learned a ton. The seminar gave me a system, a vocabulary, and a way to think critically that enables me to get my whole team together on the same page so we can stay focused on what matters.”
—Adam Malone, GA, in practice 12 years

“The approach to damages was the best I have seen in 30 years of attending educational programs.”
—William P. Lightfoot, Washington, DC, in practice 35 years

A maximum of 50 AAJ plaintiff lawyers may attend. This program is exclusively offered to AAJ Regular, Sustaining, Life President’s Club, and Leaders Forum Members only.


Monday, October 1: Land Mines

Registration (Continental Breakfast Available)
8:00 – 8:30 am 

Morning Session
8:30 am – 12:45 pm 

Assume Nothing. Reverse Your Thinking: Focus on the Kill Shot, and Stay Out of the Purple Box
Rodney Jew, CA

Poking Holes in the Purple Box: First, Determine What Will Tank Your Case
Charles J. Zauzig, III, VA

The Value of Thinking Visually. Integrate Demonstrative Exhibits with Your Case Strategy From the Very Beginning
Amy Gallaher Hall, CA
Rodney Jew, CA

Lunch (on your own)
12:45 – 1:45 pm

Afternoon Session
1:45 – 6:00 pm

 Workshop on Kill Shots: No Meaningful Surprises
• It’s about first determining what will really cause you to lose your case. What are your fatal
  flaws? Where are you vulnerable?

Networking Reception
6:00 – 7:00 pm 

Tuesday, October 2: Rebuttals

Continental Breakfast Available
8:00 – 8:30 am 

Morning Session
8:30 am – 12:45 pm

Assume Nothing. Not Knowing Where to Focus Can be Fatal
Rodney Jew, CA

Backchaining & Plus Ones: Look for the Significant Changes & Significant Reactions
Charles J. Zauzig, III, VA

Streamlining Depositions: Make Your Depositions More Focused, More Effective...and
a lot Shorter
Edward D. “Kip” Robertson, III, KS

Lunch (on your own)
12:45 – 1:45 pm

Afternoon Session
1:45 – 5:00 pm

 Workshop on Rebuttal Responses:  Pairing Each Rebuttal to Each Kill Shot
• What’s your focus? Backchaining: How far back? What are the significant changes &
  significant reactions?

Wine Tasting & Small Bites
6:00 – 8:00 pm 
at Rodney Jew’s Farmhouse
Food prepared by Executive Chef Peter Hall
Pinot Noir by Patz & Hall
Cabernet Sauvignon by John Anthony Vineyards
Zinfandel by Robert Biale Vineyards
(first shuttle leaves for the Farmhouse at 6:00 pm)
(final shuttle returns to the Westin at 8:00 pm)

Wednesday, October 3: Case-in-Chief

Continental Breakfast Available
8:00 – 8:30 am

Morning Session
8:30 am – 12:45 pm

Assume Nothing. The Real Difference Between Rebuttals and Your Affirmative Case
Rodney Jew, CA

Putting it All Together: Refining Your Case-in-Chief
Edward D. “Kip” Robertson, III, KS
Thomas W. Sheridan, PA
Charles J. Zauzig, III, VA

The Big Picture:  Customize Your Storytelling with Demonstrative That Interrelated, Interdependent, and Strategically Sequenced
Amy Gallaher Hall, CA
Rodney Jew, CA

Lunch (on your own)
12:45 – 1:45 pm

Afternoon Session
1:45 – 4:00 pm

 Case-in-Chief and Visual Strategy Workshop: Trying Your Case on Your Terms
• Do you understand what jurors are demanding? Have you created a bold strategy based on
  that understanding? Have you integrated a visual strategy?

Thursday, October 4: Damages

Continental Breakfast Available
8:00 – 8:30 am

Morning Session
8:30 am – 12:45 pm

Enhancing Damages: Combining “Compared to What” With Functional Loss
Rodney Jew, CA

Beyond Life Care Plans: Telling the Rest of the Story
Robert W. Johnson, CA

“Compared to What”: The Critical Difference
Thomas W. Sheridan, PA

The Big Picture: Understanding the Why Behind the What of Demonstratives Used for Damages
Amy Gallaher Hall, CA
Rodney Jew, CA

Lunch (buffet lunch provided)
12:45 – 1:30 pm

Afternoon Session
1:30 – 3:30 pm

 Damages: The Critical Differences
• Here Comes Everybody: Why Should They Care? What Will Make them Angry and Afraid?
  What will Give Them Hope?
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