W Midtown-Atlanta Hotel
Atlanta, GA
Past Attendees Recommend the Damages College Because....
“Dr. Ball was great. I felt like I climbed the mountain and was in the presence of a trial advocacy divine person. Thank you for the tremendous invaluable learning opportunity. My clients will be forever grateful to AAJ and Dr. Ball.”
—Donald J. Feinbert, Philadelphia, PA, 17 years in practice
“If you try personal injury cases, this course is a must. I literally saw the light go on in my fellow attorneys’ heads, including one who has been trying cases over 30 years.”
—James H. Thompson, Jr., North Kansas City, MO, 36 years in practice
Thursday, September 6
Registration (continental breakfast available)
9:00 – 9:30 am
Morning Session
9:30 am – 1:00 pm
Overview and Elements of an Opening Statement
• Rules Development
• The Liability Story
• What the Defendant Did
• Who We’re Suing and Why
• Liability and Causation Undermining
• Harms and Losses
• Story Telling Part II: What Happened to the Plaintiff
Opening Statement Demonstration
Workshop Introductions (boxed lunch provided)
Afternoon Session
1:00 – 5:00 pm
Opening Statement Workshop
One-on-one case reviews with David Ball
Networking Reception
5:00 – 6:00 pm
Friday, September 7
Morning Session (Continental Breakfast Available)
8:30 am – 12:30 pm
Developing Reptilian Components
Opening Statement Demonstration
Opening Statement Workshop (continued)
One-on-one case reviews with David Ball
Lunch (on your own)
12:30 – 1:30 pm
Afternoon Session
1:30 – 5:00 pm
Opening Statement Workshop (continued)
One-on-one case reviews with David Ball
Saturday, September 8
Continental Breakfast Available
8:30 – 9:00 am
Morning Session
9:00 am – 1:30 pm
Incorporating the Opening into Your Discovery Plan
• Rules
• Story
Demonstration of Incorporating the Opening in Depositions and Mediations
• Rules
• Storytelling
• Undermining
• Damages
• Harms and Losses
Closing Techniques
• Teaching, Instructions, and Arming the Juror
• Anchoring with Opening Components
• Using Rules, Reasons for Suing, and Undermining in Your Closing
• Harms and Losses Techniques
Closing Argument Demonstration
Closing Argument Workshop
One-on-one case reviews with David Ball
Lunch (on your own)
2:30 – 5:30 pm
Closing Argument Workshop (continued)
One-on-one case reviews with David Ball
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