Case Plus: Focus Groups for Plaintiffs' Cases Agenda

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Case Plus: Focus Groups for Plaintiffs' Cases Agenda 

Program Information

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Registration Fees:

AAJ Member: $6,995*

* Includes registration for you and one additional trial team member. All trial team members must be current AAJ Plaintiff Members or AAJ Paralegal Affiliates. AAJ staff will contact you to register the additional trial team member.

CLE Credits: 31

Cancellation Policy
All cancellations for our programs must be submitted in writing.

For more information or assistance, please call 800.622.1791 or 202.965.3500, ext.8612.

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Wednesday, November 28

The first evening, trial teams will learn about the importance of focus groups, and best practices and techniques, including shaping their cases, effective listening, and extracting all possible viewpoints from the focus group.

Trial teams will then spend time with their assigned faculty member to break down their cases and design their concept focus groups based on the cases they bring to the program.

Registration
5:30 pm–6:00 pm

Evening Session (Dinner provided)
6:00 pm–9:15 pm

Rules for Getting the Most Out of Focus Groups
   • Effective Listening
   • What Not to Do

Developing Your Trial Story and Juror Decision Making

 Participants and Faculty Planning Session

Thursday, November 29

Concept focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.

Based on the debriefing, trial teams will develop an updated trial story for their case to present to the first structured focus group.

Morning Session (Continental breakfast provided)
7:00 am–1:15 pm

 Case Specific Concept Focus Groups

Afternoon Session (Box lunch provided)
1:15 pm–6:30 pm

Using Focus Group Information to Shape Your Case Presentation

 Individual Case Analysis: Developing the Trial Story and Preparing for First
       Structured Focus Group

Friday, November 30

Structured focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.

Based on the feedback from the first structured focus group, trial teams will rework their trial story for their case to present to the second structured focus group.

Morning Session (Continental breakfast provided)
7:00 am–1:15 pm

 First Structured Focus Groups

Lunch (On your own)
1:15 pm–2:15 pm

Afternoon Session
2:15 pm–5:15 pm

 Individual Case Analysis: Developing the Trial Story and Preparing for Second
       Structured Focus Group

Saturday, December 1

Building on the focus group feedback and case critiques, each trial team's case will be further explored during the second structural focus group. Trial teams will build a revised case and trial plan.

This will be followed by roundtable discussions synthesizing the focus group information and making sense of the results.

Morning Session (Continental breakfast provided)
7:00 am–1:15 pm

 Second Structured Focus Groups

Afternoon Session (Box lunch provided)
1:15 pm–5:15 pm

 Individual Case Analysis: Developing the Trial Story and Synthesizing the
       Focus Group Results

Roundtable Discussion
   • Synthesizing the Focus Group Information: Making Sense of the Results

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CLE Information
Earn approximately 31* CLE and NCA credits to be applied to your participation in the NCA's Achievement Recognition Program. For more general CLE information consult the CLE coordinator at 800.622.1791, ext. 8612.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Professional Recognition Programs
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP)  and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612.

The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

 


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