Wednesday, November 28
The first evening, trial teams will learn about the importance of focus groups, and best practices and techniques, including shaping their cases, effective listening, and extracting all possible viewpoints from the focus group.
Trial teams will then spend time with their assigned faculty member to break down their cases and design their concept focus groups based on the cases they bring to the program.
Registration
5:30 pm–6:00 pm
Evening Session (Dinner provided)
6:00 pm–9:15 pm
Rules for Getting the Most Out of Focus Groups
• Effective Listening
• What Not to Do
Developing Your Trial Story and Juror Decision Making
Participants and Faculty Planning Session
Thursday, November 29
Concept focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.
Based on the debriefing, trial teams will develop an updated trial story for their case to present to the first structured focus group.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
Case Specific Concept Focus Groups
Afternoon Session (Box lunch provided)
1:15 pm–6:30 pm
Using Focus Group Information to Shape Your Case Presentation
Individual Case Analysis: Developing the Trial Story and Preparing for First
Structured Focus Group
Friday, November 30
Structured focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.
Based on the feedback from the first structured focus group, trial teams will rework their trial story for their case to present to the second structured focus group.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
First Structured Focus Groups
Lunch (On your own)
1:15 pm–2:15 pm
Afternoon Session
2:15 pm–5:15 pm
Individual Case Analysis: Developing the Trial Story and Preparing for Second
Structured Focus Group
Saturday, December 1
Building on the focus group feedback and case critiques, each trial team's case will be further explored during the second structural focus group. Trial teams will build a revised case and trial plan.
This will be followed by roundtable discussions synthesizing the focus group information and making sense of the results.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
Second Structured Focus Groups
Afternoon Session (Box lunch provided)
1:15 pm–5:15 pm
Individual Case Analysis: Developing the Trial Story and Synthesizing the
Focus Group Results
Roundtable Discussion
• Synthesizing the Focus Group Information: Making Sense of the Results
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CLE Information
Earn approximately 31* CLE and NCA credits to be applied to your participation in the NCA's Achievement Recognition Program. For more general CLE information consult the CLE coordinator at 800.622.1791, ext. 8612.
* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.
Professional Recognition Programs
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612.
The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.
