ATLA's Ultimate Trial Advocacy College: Art of Persuasion Agenda

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ATLA's Ultimate Trial Advocacy College: Art of Persuasion Agenda 

Program Information

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Saturday, March 16

Registration at Law School    
9:00 – 10:00 am  

Morning Session
10:00 am – 1:00 pm

Storytelling and the Trial Story
    •  Impact in opening statement
    •  Making your trial story in opening 
Juror Perceptions and Beliefs
    •  Attorney credibility
    •  Liability and damages
    •  Opening statement
Workshop Introductions

Afternoon Session (lunch provided)
1:00 pm – 5:30 pm 

Choice Theory/Framing Your Case

Demonstration:  Storytelling and Theming in Opening

Commentary and Analysis    

Demonstration:  How to Counter Negative Juror Perceptions and Beliefs in Opening  

Commentary and Analysis

Reverse Planning Lecture and Interactive Demonstration

Networking Reception
Sponsored by Meehan, Boyle, Black & Bogdanow, P.C.
6:00 – 8:00 pm  
Sunday, March 17

Continental breakfast available
8:15 – 9:00 am  

Morning Session
9:00 – 11:15 am  

 Communication Skills Workshop:  Capturing, Holding, and Directing the Jury’s Attention    

Afternoon Session (lunch provided)
11:15 am – 5:00 pm 

 Workshop on Opening Statement

Preparing Witnesses for Direct and Cross-Examination

Telling the Story Through Direct Examination
    (lecture and demonstration)
    •  Getting the jury to listen
    •  Sequencing to keep the story moving
    •  Simplifying the complex
    •  Anticipating cross
Monday, March 18

Continental breakfast available
8:15 – 9:00 am 

Morning Session
9:00 am – 1:00 pm  

 Workshop on Direct Examination
(on your own)
1:00 – 2:00 pm  

Afternoon Session
2:00 – 5:30 pm  

Relating to the Jury—Being Human
Cross-Examination—Homicide or Suicide?
    •  Sequencing
    •  Direct v. collateral attack 
Priming Jurors
Panel Discussion:  Ethical Considerations in the Negotiation Waltz

Evening Colloquium (at the hotel)
7:00 – 8:30 pm 

Voir Dire Lecture and Interactive Session
Tuesday, March 19

Continental breakfast available
8:15 – 9:00 am  

Morning Session
9:00 – 11:00 am  

 Communication Skills Workshop:  Voice and Movement
(on your own)
11:00 am – 12:00 pm 

Afternoon Session
12:00 – 5:30 pm  

 Workshop on Cross-Examination

Final Impact:  Making Summation Count
• Trial Lawyers’ Perspective
• Trial Consultants’ Perspective
Reaching Your Goal—Let’s Talk Damages
•  Giving the jury a number
•  Damages in opening
•  Motivating the jury to award damages

Cocktail Reception
6:00 – 6:30 pm  

Closing Banquet (at the hotel)
6:30 – 8:30 pm  
Wednesday, March 20

Continental breakfast available
8:15 – 9:00 am 

Morning Session
9:00 – 11:00 am  

Neuroscience and Decision Making Update

Demonstrations:  Masters of the Art of Closing Argument
    •  Countering negative juror perceptions and beliefs
    •  Using visuals
    •  Anticipating juror questions
    •  Arguing damages
Afternoon Session (lunch provided)
11:00 am – 3:00 pm  

 Workshop on Summation


CLE Information
Earn approximately 37* CLE and NCA credits, including 1 hour of ethics, to be applied to your participation in the NCA's Achievement Recognition Program. For more general CLE information consult the CLE coordinator at 800.622.1791, ext. 8612.

Professional Recognition Programs
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP)  and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612.

The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

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