ATLA's Ultimate Trial Advocacy Course: Art of Persuasion

Text Size

ATLA's Ultimate Trial Advocacy Course: Art of Persuasion 

Program Information

For more information or assistance, please call 800.622.1791 or 202.965.3500, ext. 8612. 

New Lawyers Discount
If you are an AAJ member and have been admitted to the bar for ten years or less, you can attend ATLA's Ultimate College for 25% off. (Does not apply if you have previously attended an AAJ Education seminar or college).

Save Even More with a Group Discount for your Firm
Register two or more lawyers from your firm at the same time, and take $70 off the registration fee for each registrant.

AAJ Paralegal Affiliates may attend this program. AAJ Paralegal Affiliates receive 50% off the registration fee if they are employed by and attending with an AAJ plaintiff member from the same firm with the same firm address.

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President's Club, and Leaders Forum) or AAJ Paralegal Affiliates.

CLE Credits: 37

Cancellation Policy
All cancellations for our programs must be submitted in writing.


Not an AAJ Member?

Join today to have access to all of the Legal Education AAJ has to offer!

Save money on car rentals

As an AAJ member, you’ll receive special savings when you rent a car using your AAJ Extras benefits.


Get your discount code »

March 15, 2014 - March 19, 2014
at Harvard Law School
Cambridge, MA

With the inaugural program held at Harvard University in 1990, ATLA's Ultimate was the first of its kind to train trial lawyers in advanced communication skills and trial strategies. Using more than 20 years of ATLA/AAJ research, ATLA's Ultimate remains the national gold standard of trial advocacy programs.

In 2014, the tradition of ATLA's Ultimate continues at Harvard University. The rigorous five-day program delivers the ultimate strategies for jury selection, voir dire, trial psychology, and courtroom communications. It includes a combination of lectures, demonstrations, and hands-on workshops led by a faculty of seasoned trial lawyers with nationally recognized trial consultants and communications experts. Only experienced trial lawyers with more than five jury trials are admitted to the program.

Through hands-on workshops in small groups, you will receive individual attention and critiques of your skills by highly experienced faculty. Your recorded workshops are yours to take home for further study. You will be divided into groups based on factors such as years in practice, experience, and location of your firm, allowing you to work with colleagues of a similar skill and experience level.

"The Ultimate is far and away the best college I have ever attended. The insight that I gained from the lectures and workshops was incredible. I am a better lawyer for attending this college."
—Christopher M. Miller, Pittsburgh, PA, 17 years in practice

"I cannot wait to us the insights and techniques discussed and demonstrated during this course. The difference between the way we do things and the way we should do things could not be more clear after attending this college."
—Michael Lalli, Philadelphia, PA, 7 years in practice

"I was reminded why we do this work. I was supported, encouraged, taught so much that was profoundly helpful. I'm inspired. And, I take on faith the honest invitations by every faculty member that I can call them with questions, concerns, and issues. Thank you so much."
—Emily Joselson, Middlebury, VT, 30 years in practice


Saturday, March 15

Maintaining Rapport with Decision Makers
Eric G. Oliver

Juror Perceptions and Beliefs
Paul J. Scoptur

Workshop Introductions

Keynote Speaker: Framing Your Case
Mark S. Mandell

Case Story Delivery: Demonstratives and Anchoring
Eric G. Oliver

Storytelling and the Trial Story
Paul J. Scoptur

Demonstration: Storytelling and Theming in Opening
Christopher J. O'Brien

Commentary and Analysis
Jaine E. Fraser

Demonstration: How to Counter Negative Juror Perceptions and Beliefs in Opening
Kenneth M. Suggs

Commentary and Analysis
Richard A. Jenson

Sunday, March 16

Communication Skills Workshop: Capturing, Holding, and Directing the Jury's Attention
Alan Blumenfeld and Katherine James

Workshop on Opening Statement

Preparing Witnesses for Direct and Cross-Examination
Vicki R. Slater

Telling the Story Through Direct Examination
Carl L. Solomon

Monday, March 17

Workshop on Direct Examination

Relating to the Jury- Being Human
Vicki R. Slater

Lawyers and Jurors as Viewed from the Bench
The Honorable Marcus Z. Shar

Cross-Examination-Homicide or Suicide?
Jerome F. O'Neill

Panel Discussion: Ethical Considerations in the Negotiation Waltz
Moderator: Christopher J. O'Brien

Evening Colloquium

Voir Dire Lecture and Interactive Session
Richard A. Jenson
Vicki R. Slater
Jaine E. Fraser

Tuesday, March 18

Communication Skills and Workshop: Voice and Movement
Alan Blumenfeld and Katherine James

Workshop on Cross-Examination

Final Impact: Making Summation Count
Trial Lawyers' Perspective
T. Thomas Metier

Trial Consultant's Perspective
Richard A. Jenson

Reaching Your Goal - Let's Talk Damages
Jerome F. O'Neill
Paul J. Scoptur

Wednesday, March 19

How Focus Groups Can Help Your Case
Artemis Malekpour

The Psychology of Decision Making
Amy E. Pardieck

Demonstrations: Masters of the Art of Closing Argument
Carl L. Solomon
Kenneth M. Suggs
T. Thomas Metier

Workshop on Summation

Contribute to the AAJ Education Fund
Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system.
Learn more »


The American Association for Justice
777 6th Street, NW, Ste 200 • Washington, DC  20001 • 800.424.2725 or 202.965.3500

© 2014 AAJ