Thursday, September 11
Morning Session: 8:00 am-1:30 pm
Welcome and Faculty Introductions
The Trial Consultant’s Approach to Pretrial Jury Research
Utilizing Focus Group Information
Analyzing, Synthesizing, and Utilizing Focus Group Information
- Theme Identification and Development
- Sequencing
- Dealing with bad facts
- Discerning discovery goals and deposition questioning
- Possible uses in negotiation and settlement
Acknowledging Case Problems
- Creating a problem checklist
Meet Your Group and Brainstorm Your Case—Concept Focus
Group Strategy—Participants 1 and 2
Visualizing the Trial Story (Lunch will be provided)
Afternoon Session: 1:45 pm-6:00 pm
Concept Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8,
participant 1
Participant 1: Synthesizing the Information
Concept Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8,
participant 2
Participant 2: Synthesizing the Information
Networking Reception (At the hotel): 6:00 pm-7:00
pm
Friday, September 12
Morning Session: 8:00 am-1:15 pm
Brainstorming Your Case—Concept Focus Group Strategy
Participants 3 and 4
Concept Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8,
participant 3
Participant 3: Synthesizing the Information
Concept Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8,
participant 4
Participant 4: Synthesizing the Information
Lunch (on your own): 1:15 pm-2:15 pm
Afternoon Session: 2:15 pm-6:15 pm
Brainstorming Your Case—Concept Focus Group Results
and Structured Focus Group Strategy
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Saturday, September 13
Morning Session: 9:00 am-1:15 pm
Structured Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8, participant
4
Participant 4: Synthesizing the Information
Structured Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8, participant
3
Participant 3: Synthesizing the Information
Lunch (on your own): 1:15 pm-2:30 pm
Afternoon Session: 2:30 pm-6:45 pm
Structured Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8, participant
2
Participant 2: Synthesizing the Information
Structured Focus Groups—Groups 1, 2, 3, 4, 5, 6, 7, 8, participant
1
Participant 1: Synthesizing the Information
Sunday, September 14
Morning Session: 8:30 am-11:30 am
(Full American Breakfast Buffet Served)
Roundtable Discussions and Educating the Public
- Interpreting the Information
- Developing Universal Themes
- Developing the Story
- Making Sense of the Results
- What AAJ is Learning: Reframing the Debate
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