Albuquerque Marriott
Albuquerque, NM
Focus groups are invaluable tools for exploring key issues in your case before taking it into the courtroom. They are also a great tool for developing your mediation and settlement plans. Register for Case Plus: Focus Groups for Plaintiffs' Cases to benefit from not one, but three focus groups—now with extended focus group time spent on your case. Plus you can bring a second member of your trial team from your firm at no additional cost.
Case Plus Helps at Every Stage of Your Case
• Explore the biases and beliefs surrounding your case in order to develop a discovery plan
and case themes
• Determine the strengths and weaknesses of your case in order to develop your trial strategy
• Get feedback on your trial story
• Find the trouble spots in your trial story before you go to trial
—Scott D. Beal, Winston Salem, NC, in practice 18 years
"The AAJ case plus program is great. The program affords not only the opportunity to present a case to multiple focus groups, but also great analysis from jury and trial consultants. I was concerned whether focus groups from distant states would be representative of a Vermont jury, but I found that the insights were pretty universal. I've attended three of the programs because I believe that they were instrumental in helping me successfully resolve the medical negligence cases I presented and also provided insightful trial practice education."
—E. William Leckerling, Vermont, in practice 29 years
"This was an invaluable seminar. I learned so much from the focus groups, I do not want to try another case without conducting at least one focus group. They taught me what the landmines of my case were and helped me develop responses for each one. This was a phenomenal seminar!"
—Shayla M. Reed, Nebraska, in practice 13 years
"This program is so good, I will come back over and over. This is a chance to learn from the very best trial lawyers and the very best teachers."
—Charles W. Jones, Wisconsin, in practice 32 years
Wednesday, November 28
The first evening, trial teams will learn about the importance of focus groups, and best practices and techniques, including shaping their cases, effective listening, and extracting all possible viewpoints from the focus group.
Trial teams will then spend time with their assigned faculty member to break down their cases and design their concept focus groups based on the cases they bring to the program.
Registration
5:30 pm–6:00 pm
Evening Session (Dinner provided)
6:00 pm–9:15 pm
Rules for Getting the Most Out of Focus Groups
• Effective Listening
• What Not to Do
Developing Your Trial Story and Juror Decision Making
Participants and Faculty Planning Session
Thursday, November 29
Concept focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.
Based on the debriefing, trial teams will develop an updated trial story for their case to present to the first structured focus group.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
Case Specific Concept Focus Groups
Afternoon Session (Box lunch provided)
1:15 pm–6:30 pm
Using Focus Group Information to Shape Your Case Presentation
Individual Case Analysis: Developing the Trial Story and Preparing for First
Structured Focus Group
Friday, November 30
Structured focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.
Based on the feedback from the first structured focus group, trial teams will rework their trial story for their case to present to the second structured focus group.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
First Structured Focus Groups
Lunch (On your own)
1:15 pm–2:15 pm
Afternoon Session
2:15 pm–5:15 pm
Individual Case Analysis: Developing the Trial Story and Preparing for Second
Structured Focus Group
Saturday, December 1
Building on the focus group feedback and case critiques, each trial team's case will be further explored during the second structural focus group. Trial teams will build a revised case and trial plan.
This will be followed by roundtable discussions synthesizing the focus group information and making sense of the results.
Morning Session (Continental breakfast provided)
7:00 am–1:15 pm
Second Structured Focus Groups
Afternoon Session (Box lunch provided)
1:15 pm–5:15 pm
Individual Case Analysis: Developing the Trial Story and Synthesizing the
Focus Group Results
Roundtable Discussion
• Synthesizing the Focus Group Information: Making Sense of the Results
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