Readership Profile

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Readership Profile 

Member ProfileAAJ members are legal professionals with diverse interests, who significantly influence their firm’s product purchasing—90.3% either recommend or make the purchase decision for their firm. The average household income for readers is $277,300.

Trial magazine has a readership of almost 45,000. 92.1% of members read an issue in the past three months. 75.8% read at least seven issues per year. 65.1% save their copies of Trial for later reference. 23.9% pass their issue along to at least one other person.

Gender  |  Age  |  Geography  |  Years in Practice  |  Areas of Practice  |  Number in Firm

Gender
Male 82.4%
Female 17.6%

Age
Less than 25 0.8%
25–34 years 11.4%
35–44 years 18.6%
45–54 years 25.5%
55–64 years 31.4%
65+ 12.3%
Average: 50

Geographic Location
New England (CT, MA, ME, NH, RI, VT) 5.7%
Middle Atlantic (NJ, NY, PA) 12.8%
East North Central (IL, IN, MI, OH, WI) 12.7%
West North Central (KS, IA, MN, MO, ND, SD, NE) 7.2%
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 21.9%
East South Central (AL, KY, MS, TN) 7.1%
West South Central (AR, LA, OK, TX) 11.3%
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 6.9%
Pacific (AK, CA, HI, OR, WA) 11.4%
U.S. Territories 0.3%
Canada 1.8%
Foreign Address 0.8%

Years in Practice
Less than 1 0.5%
1 to 4 5.5%
5 to 9 10.0%
10 to 14 10.9%
15 to 19 12.6%
20 to 24 12.2%
25 or more 48.2%
Average: 21 years in practice

Areas of Practice
Personal Injury 48.8%
Motor Vehicle Collision 34.0%
Products Liability 30.4%
Medical Malpractice/Negligence 29.5%
Premises Liability 24.9%
Business Torts 14.2%
Insurance Law 14.0%
Professional Negligence 14.0%
Workers’ Compensation 11.4%
Pharmaceutical Litigation 8.3%
Employment Rights 8.0%
Criminal Law 7.3%
Toxic Torts 6.6%
Family Law 6.5%
Civil Rights 6.3%
Social Security Disability Law 4.4%
Environmental Litigation/Toxic Torts 4.2%
Railroad Law 3.7%
Nursing Home 3.4%
Traumatic Brain Injury 3.2%
Aviation Law 2.7%
Admiralty Law 2.7%
Class Actions 2.5%
Federal Tort Liability & Military Advocacy 2.5%
Administrative Law 1.9%
International Practice 1.0%
Arbitration/Mediation/Settlement  0.8%
Inadequate Security  0.8%

Number in Firm
1 to 4 57.5%
5 to 7 16.5%
8 to 10 7.6%
Over 10 18.3%
Average: 6 lawyers in firm

Readership source: AAJ Survey August 2010
Demographics source: July 2009 Membership Analysis

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