AAJ members are legal professionals with diverse interests, who significantly influence their firm’s product purchasing—90.3% either recommend or make the purchase decision for their firm. The average household income for readers is $277,300.
Trial magazine has a readership of almost 45,000. 92.1% of members read an issue in the past three months. 75.8% read at least seven issues per year. 65.1% save their copies of Trial for later reference. 23.9% pass their issue along to at least one other person.
Gender | Age | Geography | Years in Practice | Areas of Practice | Number in Firm
| Gender |
| Male |
82.4% |
| Female |
17.6% |
| Age |
| Less than 25 |
0.8% |
| 25–34 years |
11.4% |
| 35–44 years |
18.6% |
| 45–54 years |
25.5% |
| 55–64 years |
31.4% |
| 65+ |
12.3% |
| Average: 50 |
| Geographic Location |
| New England (CT, MA, ME, NH, RI, VT) |
5.7% |
| Middle Atlantic (NJ, NY, PA) |
12.8% |
| East North Central (IL, IN, MI, OH, WI) |
12.7% |
| West North Central (KS, IA, MN, MO, ND, SD, NE) |
7.2% |
| South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) |
21.9% |
| East South Central (AL, KY, MS, TN) |
7.1% |
| West South Central (AR, LA, OK, TX) |
11.3% |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
6.9% |
| Pacific (AK, CA, HI, OR, WA) |
11.4% |
| U.S. Territories |
0.3% |
| Canada |
1.8% |
| Foreign Address |
0.8% |
| Years in Practice |
| Less than 1 |
0.5% |
| 1 to 4 |
5.5% |
| 5 to 9 |
10.0% |
| 10 to 14 |
10.9% |
| 15 to 19 |
12.6% |
| 20 to 24 |
12.2% |
| 25 or more |
48.2% |
| Average: 21 years in practice |
| Areas of Practice |
| Personal Injury |
48.8% |
| Motor Vehicle Collision |
34.0% |
| Products Liability |
30.4% |
| Medical Malpractice/Negligence |
29.5% |
| Premises Liability |
24.9% |
| Business Torts |
14.2% |
| Insurance Law |
14.0% |
| Professional Negligence |
14.0% |
| Workers’ Compensation |
11.4% |
| Pharmaceutical Litigation |
8.3% |
| Employment Rights |
8.0% |
| Criminal Law |
7.3% |
| Toxic Torts |
6.6% |
| Family Law |
6.5% |
| Civil Rights |
6.3% |
| Social Security Disability Law |
4.4% |
| Environmental Litigation/Toxic Torts |
4.2% |
| Railroad Law |
3.7% |
| Nursing Home |
3.4% |
| Traumatic Brain Injury |
3.2% |
| Aviation Law |
2.7% |
| Admiralty Law |
2.7% |
| Class Actions |
2.5% |
| Federal Tort Liability & Military Advocacy |
2.5% |
| Administrative Law |
1.9% |
| International Practice |
1.0% |
| Arbitration/Mediation/Settlement |
0.8% |
| Inadequate Security |
0.8% |
| Number in Firm |
| 1 to 4 |
57.5% |
| 5 to 7 |
16.5% |
| 8 to 10 |
7.6% |
| Over 10 |
18.3% |
| Average: 6 lawyers in firm |
Readership source: AAJ Survey August 2010
Demographics source: July 2009 Membership Analysis
