Case Workshop Agenda

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Case Workshop Agenda 

Program Information

If you are an AAJ member and have been admitted to the bar for five years or less, you can attend your first AAJ Education College for 25% off the regular price (Does not apply if you have previously attended an AAJ Education seminar or college).

On a space-available basis, you may also register another AAJ Plaintiff Member or Paralegal Member employed by your firm as an observer for half the regular registration fee.

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President's Club, and Leaders Forum) or AAJ Paralegal Affiliates.

CLE Credits: 29

Cancellation Policy
All cancellations for our programs must be submitted in writing.

For more information or assistance, please call 800.622.1791 or 202.965.3500, ext. 8612.

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Thursday, April 3

Registration (continental breakfast available)
7:30 - 8:00 am

Morning Session
8:00 am - 1:30 pm

The Trial Consultant's Approach to Pretrial Jury Research

Utilizing Focus Group Information

  • What You Can Get
    • Case Story
      • Theme Options, Needs
      • Narrative Elements: Point of View, Sequence, Frames, Anchors
    • Juror Research
      • Good and Bad Facts
      • Counterfactuals
      • Key Biases, Attitudes (Helpful and Not)
      • Other Land Mines
  • What You Can Do With It
    • Pretrial
      • Mediation Presentations (Dos and Don'ts)
      • Discovery Strategy, Content ("Rules," etc.)
      • Motions Strategy (What to Give Up)
      • Witnesses (Who to Keep, Get, and Prep)
    • Trial
      • Establishing Anchors and Frames in Voir Dire, Opening
      • Demonstratives to Reinforce Narrative Elements
      • Adopting Their Theme, Not Yours (Confirmed in Voir Dire)

Acknowledging Case Problems

  • Creating a Problem Checklist

Meet Your Group and Brainstorm Your Case - Concept Focus Group Strategy - Participants 1 and 2

Show the Story: Synthesizing Focus Group Information (lunch provided)

Afternoon Session
1:30 - 6:00 pm

Concept Focus Groups
Groups 1, 2, 3, 4, participant 1

Participant 1: Synthesizing the Information

Concept Focus Groups
Groups 1, 2, 3, and 4, participant 2

Participant 2: Synthesizing the Information

Networking Reception
6:00 - 7:00 pm

Friday, April 4

Continental breakfast available
7:30 - 8:00 am

Morning Session
8:00 am - 1:15 pm

Brainstorming Your Case - Concept Focus Group Strategy, Participants 3 and 4

Concept Focus Groups
Groups 1, 2, 3, and 4 - participant 3

Participant 3: Synthesizing the Information

Concept Focus Groups
Groups 1, 2, 3, and 4 - participant 4

Participant 4: Synthesizing the Information

Lunch (on your own)
1:15 - 2:15 pm

Afternoon Session
2:15 - 6:15 pm

Brainstorming Your Case - Concept Focus Group Results
and Structured Focus Group Strategy

Saturday, April 5

Continental breakfast available
8:30 - 9:00 am

Morning Session
9:00 am - 1:15 pm

Structured Focus Groups
Groups 1, 2, 3, and 4 - participant 4

Participant 4: Synthesizing the Information

Structured Focus Groups
Groups 1, 2, 3, and 4 - participant 3

Participant 3: Synthesizing the Information

Lunch (on your own)
1:15 - 2:30 pm

Afternoon Session
2:15 - 6:45 pm

Structured Focus Groups
Groups 1, 2, 3, and 4 - participant 2

Participant 2: Synthesizing the Information

Structured Focus Groups
Groups 1, 2, 3, and 4 - participant 1

Participant 1: Synthesizing the Information

Sunday, April 6

Roundtable Discussions and Education the Public (buffet breakfast served)
8:30 - 11:30 am

  • Interpreting the Information
  • Developing Universal Themes
  • Developing the Story
  • Making Sense of the Results

MCLE/NCA Requirements

Earn approximately 29* CLE credits to be applied to your participation in AAJ’s professional recognition programs. For information about AAJ’s professional recognition programs, visit www.justice.org/recognition. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by calling the CLE Assistant at 800-622-1791 or 202-965-3500, ext. 8335.

Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612.

The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.


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