Case Workshop

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Case Workshop 

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October 20, 2011 - October 23, 2011
Westin Stonebriar
Frisco (Dallas), TX

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AAJ’s Case Workshop Program offers attendees the opportunity to learn about different types of focus groups and get hands-on experience conducting focus groups in their own cases. Bring an active case of your own and have it analyzed by some of the country’s leading trial lawyers and trial consultants, and then present it to focus groups—before it goes to trial. The majority of the time is spent conducting focus groups and synthesizing the feedback—all of which is recorded for you to take home. In this four-day program, you will:

• Present your case to two focus groups
• Explore key issues in your case
• Pinpoint the strengths of your strategy
• Expose potential weaknesses
• Develop your story

Note: Before the program, you will be asked to provide a case summary for faculty review, including specific case information such as the stage of the case, the plaintiff’s and defendant’s legal theories, and best arguments to prevail, and what you want to get out of the focus groups. You should plan to bring two key exhibits with you to the program for professional analysis and critique.

Space is limited to 32 plaintiff attorneys, which will be divided into groups of 4. Each case will be reviewed in both a concept focus group and a structured focus group and will receive two synthesizing-the-information sessions.

“This program is absolutely essential if you are to present any significant case to a jury. This program is both exhausting and essential and will transform your case.”
—J. William Savage, Portland, OR, 34 years in practice

“Listening to the jurors deliberate and watching their thinking process was invaluable. Really gave good insight into what people think about.”
—Carl J. Wald, Palm Beach Gardens, FL, 15 years in practice

Thursday, October 20, 2011

Registration (Continental breakfast available)
7:30 – 8:00 a.m.

Morning Session
8:00 a.m. – 1:30 p.m.

The Trial Consultant’s Approach to Pretrial Jury Research     
Eric Oliver

Utilizing Focus Group Information

What You Can Get
        • Case Story
          - Theme Options, Needs
          - Narrative Elements:  Point of View, Sequence, Frames, Anchors
Gus Brown

Juror Research
        • Good and Bad facts
        • Counterfactuals
        • Key Biases, Attitudes (Helpful and Not)
        • Other Land Mines
Mary Ryan

What You Can Do with It
        • Pretrial
          - Mediation Presentations (Dos and Don’ts)
          - Discovery Strategy, Content (“Rules”, etc.)
          - Motions Strategy (What to Give Up)
          - Witnesses (Who to Keep, Get, and Prep)
David Perry

          - Establishing Anchors and Frames in Voir Dire, Opening
          - Demonstratives to Reinforce Narrative Elements
          - Adopting Their Theme, Not Yours
Jim Lees

Acknowledging Case Problems
      - Creating a Problem Checklist

Meet Your Group and Brainstorm Your Case—Concept Focus Group Strategy

Afternoon Session
1:30 – 6:00 p.m.

Visual Storytelling:  Persuasive Openings Using Focus Group Feedback (Lunch provided)

Concept Focus Groups & Synthesizing the Information—Session 1

Networking Reception
6:00 – 7:00 p.m.

Friday, October 21, 2011

Morning Session (Continental breakfast available)
8:00 a.m. – 1:15 p.m.  

Brainstorming Your Case—Concept Focus Group Strategy

Concept Focus Groups & Synthesizing the Information—Session 2

Lunch (On your own)
1:15 – 2:15 p.m.

Afternoon Session
2:15 – 6:15 p.m.  

Brainstorming Your Case—Concept Focus Group Results and Structured Focus Group Strategy

Concept Focus Groups & Synthesizing the Information—Session 3
Saturday, October 22, 2011

Morning Session (Continental breakfast available)
9:00 a.m. – 1:15 p.m. 

Structured Focus Groups & Synthesizing the Information—Session 1

Lunch (On your own)
1:15 – 2:30 p.m.

Afternoon Session
2:30 – 4:00 p.m. 

Structured Focus Groups & Synthesizing the Information—Session 2

Sunday, October 23, 2011

Morning Session   (Full American breakfast buffet served)

8:30 – 11:30 am  

Roundtable Discussions and Educating the Public
• Interpreting the Information
• Developing Universal Themes
• Developing the Story
• Making Sense of the Results
   Moderator:  Carrie Frank
   All faculty

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