
Atlanta, GA
This college sold out.
Opening statement is not merely a case introduction for the jury. The right kind of opening is also your best possible mediation tool, and it provides the ultimate planning tool and guide for crafting your entire case together for trial and keeping you on track from voir dire through closing.
You will learn how to do all this at this year’s Trial Advocacy College: Damages with David Ball, Ph.D. under the guidance of a faculty of carefully chosen experts and consultants. And you will get invaluable hands-on guided experience in trying it out with small groups of your colleagues.
Perhaps most importantly, you will learn how to incorporate today’s three all-important trial techniques into a single powerful opening: 1) “Rules of the Road” (based on the Pat Malone and Rick Friedman book, Rules of the Road); 2) Reptilian advocacy as taught by one of its founders, and 3) the David Ball on Damages techniques based on the brand-new David Ball on Damages 3. You will also learn–and practice–the ultimate method of doing away with jury biases.
This is the “bringing it all together” college. Whether you are a newcomer to “Rules”/”Reptile”/ “David Ball on Damages” or an old hand at it all, this college is the first program that will put it all together for you and take you to your next mastery level.
Special feature #1: One-on-one case-guidance session with David Ball, Ph.D.
Special feature #2: Bring a case of your own to work on during the interactive, recorded workshops.
“If you try personal injury cases, this course is a must. I literally saw the light go on in my fellow attorneys’ heads, including one who has been trying cases over 30 years.”
—James H. Thompson, Jr., North Kansas City, MO, 36 years in practice
“Dr. Ball was great. I felt like I climbed the mountain and was in the presence of a trial advocacy divine person. Thank you for the tremendous invaluable learning opportunity. My clients will be forever grateful to AAJ and Dr. Ball.”
—Donald J. Feinberg, Philadelphia, PA, 17 years in practice
Now available: David Ball on Damages 3
This update to the classic text on proving damages is a must-have for any plaintiff trial lawyer. Trial Advocacy College: Damages with David Ball, Ph.D. will incorporate new findings from Damages 3. Be sure to bring your copy to the program for reference. Learn more and order your copy now through Trial Guides »
Your Registration Includes
• 21.5 hours of continuing legal education, and NCA credits, which can be applied towards
AAJ’s professional recognition programs
• Recorded workshops with personalized critiques
• Comprehensive reference materials provided on a USB drive
• Complimentary daily continental breakfast and coffee
• Networking reception



