Case Plus: The Next Step in Developing and Testing Your Trial Story

Text Size

Case Plus: The Next Step in Developing and Testing Your Trial Story 

Not an AAJ Member?

Join today to have access to all of the Legal Education AAJ has to offer!

November 30, 2011 - December 3, 2011
Sheraton Nashville Downtown Hotel
Nashville, TN

Search the AAJ Exchange for materials from this education program »

Brandon Thompson

Scott Beal


Wednesday, November 30

The first evening, trial teams will learn about the importance of focus groups, how they can use focus groups to shape their cases, rules for getting the most out of focus groups, effective listening techniques, and more.

Trial teams will then spend time with their assigned faculty member to break down their cases and design their concept focus groups based on the cases they bring to the program.

REGISTRATION
5:30 pm–6:00 pm

EVENING SESSION (Dinner provided)
6:00 pm–9:15 pm

• Rules for Getting the Most Out of Focus Groups
   - Effective Listening
   - What Not to Do

• Developing Your Trial Story and Juror Decision Making

• Participants and Faculty Planning Session

Thursday, December 1

Concept focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.

Based on the debriefing, trial teams will develop a trial story for their case to present to the first structured focus group.

MORNING SESSION (Continental breakfast provided)
7:00 am–1:15 pm

• Case Specific Concept Focus Groups

AFTERNOON SESSION (Box lunch provided)
1:15 pm–6:30 pm

• Using Focus Group Information to Shape Your Case Presentation

• Individual Case Analysis: Developing the Trial Story and Preparing for First Structured Focus Group

Friday, December 2

Structured focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.

Based on the feedback from the first structured focus group, trial teams will rework their trial story for their case to present to the second structured focus group.

MORNING SESSION (Continental breakfast provided)
7:00 am–1:15 pm

• First Structured Focus Groups

LUNCH (On your own)
1:15 pm–2:15 pm

AFTERNOON SESSION
2:15 pm–5:15 pm

• Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group

Saturday, December 3

Second structured focus groups will be run on each trial team’s case followed by an individual case analysis and debriefing on what we learned from the focus groups.

This will be followed by roundtable discussions synthesizing the focus group information and making sense of the results.

MORNING SESSION (Continental breakfast provided)
7:00 am–1:15 pm

• Second Structured Focus Groups

AFTERNOON SESSION (Box lunch provided)
1:15 pm–5:30 pm

• Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results

• Roundtable Discussion
   - Synthesizing the Focus Group Information: Making Sense of the Results

 

The American Association for Justice
777 6th Street, NW, Ste 200 • Washington, DC  20001 • 800.424.2725 or 202.965.3500

© 2014 AAJ