ATLA's Ultimate Trial Advocacy College: Art of Persuasion

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ATLA's Ultimate Trial Advocacy College: Art of Persuasion 

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March 10, 2012 - March 14, 2012
At Harvard Law School and the Sheraton Commander Hotel
Cambridge, MA

Sponsored by Howard L. Nations, Law Offices of Howard L. Nations, P.C.

With the inaugural program held in 1990, ATLA's Ultimate was the first of its kind to train trial lawyers in advanced communication skills and trial strategies. Using more than 20 years of ATLA/AAJ research, ATLA's Ultimate remains the national gold standard of trial advocacy programs.

The intense five-day program delivers the ultimate strategies for jury selection, voir dire, trial psychology, and courtroom communications. It includes a combination of lectures, demonstrations, and hands-on workshops led by a faculty of seasoned trial lawyers with nationally recognized trial consultants and communications experts. Only experienced trial lawyers with more than five jury trials are admitted to the program.

"I was reminded why we do this work. I was supported, encouraged, taught so much that was profoundly helpful. I’m inspired. And, I take on faith the honest invitations by every faculty member that I can call them with questions, concerns, issues. Thank you so much."
—Emily Joselson, Middlebury, VT, 28 years in practice

"The Ultimate is far and away the best college I have ever attended. The insight that I have gained from the lectures and workshops was incredible. I believe that I will become a better lawyer after attending this college."
—Christopher M. Miller, Pittsburgh, PA, 15 years in practice


Saturday, March 10

Storytelling and the Trial Story
    •  Impact in opening statement
    •  Making your trial story in opening
    Howard Nations
    
Juror Perceptions and Beliefs
    •  Attorney credibility
    •  Liability and damages
    •  Opening statement
    David Wenner

Choice Theory/Framing Your Case
    Mark Mandell

Demonstration:  Storytelling and Theming in Opening
    Jerry O’Neill

Commentary and Analysis 
    Chris O’Brien

Demonstration:  How to Counter Negative Juror Perceptions and Beliefs in Opening 
    Phillip Miller

Commentary and Analysis 
    Chris O’Brien

Workshop Introductions

Networking Reception
    Sponsored by Meehan, Boyle, Black & Bogdanow, P.C.
    at the home of Michael and Margie Bogdanow

Sunday, March 11

Communication Skills Workshop:  Capturing, Holding, and Directing the Jury’s Attention 
    Joshua Karton
   
Workshop on Opening Statement

Preparing Witnesses for Direct and Cross-Examination
    Jaine Fraser
    
Telling the Story Through Direct Examination
    (lecture and demonstration)
    •  Getting the jury to listen
    •  Sequencing to keep the story moving
    •  Simplifying the complex
    •  Anticipating cross
    Carl Solomon

Evening Colloquium (at the hotel)

Jury Selection and Voir Dire
    (lecture and demonstration)
• Jury questionnaire
• Challenges for cause
• Voir dire demonstrations
• Reading nonverbals in the venire
          - Finding followers and their leaders
          - Locating potential blocks/factions
          - Identifying likely “hot” topics and biases
    Bob Gerchen
    Richard Jenson

Monday, March 12

Workshop on Direct Examination

Relating to the Jury—Being Human
    Charles Becton
    
Cross-Examination—Homicide or Suicide?
    •  Sequencing
    •  Direct v. collateral attack
    Roxanne Conlin

Priming Jurors
  David Wenner

Panel Discussion:  Ethical Considerations in the Negotiation Waltz
  Moderator: Jerry O’Neill
    Roxanne Conlin
    Chris O’Brien
    Carl Solomon

Tuesday, March 13

Communication Skills Workshop:  Voice and Movement
    Joshua Karton
   
Workshop on Cross-Examination

Final Impact:  Making Summation Count
    Charles Becton

Reaching Your Goal—Let’s Talk Damages
•  Giving the jury a number
•  Damages in opening
•  Motivating the jury to award damages
Jerry O’Neill
Chris O’Brien

Evening Colloquium (at the hotel)

How Focus Groups Can Help Your Case
    •  Concept versus structured focus groups
    •  Analyzing and using the information
    Jaine Fraser
    Bob Gerchen
    Richard Jenson
    David Wenner
     
Wednesday, March 14

Effective Advocacy Using Exhibits and Themes in Trial
    Phillip Miller

Demonstrations:  Masters of the Art of Closing Argument
•  Countering negative juror perceptions and beliefs
    •  Using visuals
    •  Anticipating juror questions
    •  Arguing damages
    Howard Nations

Workshop on Summation

Cocktail Reception

Closing Banquet (at the hotel)


The American Association for Justice
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