The Next Step Seminar: The Newest Innovations in Case Framing

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The Next Step Seminar: The Newest Innovations in Case Framing 

On-Demand CLE

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February 28, 2014 - March 1, 2014
Hotel Valley Ho
Scottsdale, AZ

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The American Association for Justice’s Next Step Seminar provides the hands-on training you need to make your clients’ stories resonate with jurors in a new and powerful way.

At the Next Step Seminar: The Newest Innovations in Case Framing on February 28–March 1, 2014 in Scottsdale, AZ, the faculty will call on the very latest research in decision science, intuition, and psychology to help you identify universal principles and what American Association for Justice Past President Mark S. Mandell refers to as the “I just can’t get over it” issues in your case. Understanding these common threads will help you identify what drives your case and create themes that resonate powerfully with your jury, putting you in control of your trial story. You will work side-by-side with faculty to apply these techniques to actual cases selected from participant submissions.

The faculty bring decades of experience and insight on jury persuasion to this two-day seminar. They will translate theory into action with demonstrations you can put into practice immediately to ensure you leave Scottsdale a more powerful advocate for your clients. Don’t tackle your next case without Mark Mandell’s new trial strategy.


Watch Mark Mandell describe what case framing is and why it is important to your case:



Praise for Case Framing:
“If there is such a thing as ‘Keys to the Kingdom’ in jury persuasion, Mark Mandell may have them. From his concept of ‘I just couldn’t get over it’ to his unique final case framing for closing argument Mark shares his insight from almost a half century of robust success in the courtroom. I highly recommend his program.”
—Jim Perdue, Houston, TX, 51 years in practice, Member: Inner Circle of Advocates

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President’s Club, and Leaders Forum) and AAJ Paralegal Affiliates.

Friday, February 28, 2014

Registration (continental breakfast available)
8:15 am - 9:00 am

Morning Session
9:00 am - 1:30 pm

Opening Remarks
Mark S. Mandell

Case Framing and Creating Echoes Throughout Trial 
Mark S. Mandell

  • Identifying the "I just can't get over" issues in the case
  • Finding common threads
  • Developing the case frame
  • Creating echoes

Using Psychology and Decision Science to Win
David A. Wenner

  • Using psychology and decision science in structuring and winning your case
Networking Lunch
12:30 - 1:30 pm

Afternoon Session
1:30 - 5:00 pm

Case Preparation: Building the Case from the Ground Up 
Gregory S. Cusimano

  • Focus groups
  • Preparing the case

More on Case Framing and Creating Echoes
Randi McGinn

Panel: Bringing It All Together and Question and Answer Session
All faculty

Networking Reception
5:00 - 6:00 pm


Saturday, March 1

Continental breakfast available
8:15 - 9:00 am

Morning Session
9:00 am - 12:30 pm

Interactive Exercises Involving the Latest Innovations in Case Framing
Moderator: David A. Wenner
All faculty

Proving Damages Through Case Framing, "I Just Can't Get Over It" Issues, and Echoes
Gregory S. Cusimano
David A. Wenner

Applying the Latest Innovations in a Recent Trial
Mark S. Mandell
Panel: Questions & Answers

Networking Lunch
12:30 - 1:30 pm

Afternoon Session
1:30 - 5:00 pm

Breakout Sessions


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