The Next Step Seminar: The Newest Innovations in Case Framing Agenda

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The Next Step Seminar: The Newest Innovations in Case Framing Agenda 

Program Information

Register onsite at the Hotel Valley Ho beginning at 8:15 am on Friday, February 28.  Call 800.622.1791 or 202.965.3500, ext. 8612 for more information.



Registration Fee: $825

You can attend your first AAJ Education Seminar at 50% off, if you are an AAJ member & have been admitted to the bar for five years or less. (Does not apply if you have previously attended an AAJ Education seminar or college).

AAJ Paralegal Affiliates may attend this seminar. AAJ Paralegal Affiliates receive 50% off the registration fee if they are employed by and attending with an AAJ plaintiff member from  the same firm with the same firm address.

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President's Club, and Leaders Forum) or AAJ Paralegal Affiliates.

Cancellation Policy:
All cancellations for our programs must be submitted in writing.

For more information or to register, please call 800.622.1791 or 202.965.3500, ext.8612.


On-Demand CLE

You can purchase this seminar to watch through online streaming and downloading or on hard copy discs. Share with your office and build your firm's resource library. Recordings may be accepted for MCLE credit in your state. Visit AAJ's online audio and video provider Playback Now »


For additional assistance
Please call 800.241.7785

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Friday, February 28, 2014

Registration (continental breakfast available)
8:15 am - 9:00 am

Morning Session
9:00 am - 1:30 pm

Opening Remarks

Case Framing and Creating Echoes Throughout Trial

  •  Identifying the "I just can't get over" issues in the case
  • Finding common threads
  • Developing the case frame
  • Creating echoes 

Using Psychology and Decision Science to Win

  • Using psychology and decision science in structuring and winning your case
Networking Lunch  
12:30 - 1:30 pm

Afternoon Session
1:30 - 5:00 pm

Case Preparation: Building the Case from the Ground Up 

  • Focus groups
  • Preparing the case

More on Case Framing and Creating Echoes

Panel: Bringing It All Together and Question and Answer Session

Networking Reception
5:00 - 6:00 pm

Continental breakfast available
8:15 - 9:00 am

Morning Session
9:00 am - 12:30 pm

Interactive Exercises Involving the Latest Innovations in Case Framing
Proving Damages Through Case Framing, “I Just Can’t Get Over It” Issues, and Echoes  
Applying the Latest Innovations in a Recent Trial
Panel: Questions & Answers

Networking Lunch
12:30 - 1:30 pm

Afternoon Session
1:30 - 5:00 pm

Breakout Sessions


Watch Mark Mandell discuss relationships and echoes as they relate to case framing:




CLE Information
Earn approximately 10.75* CLE (including one hour of ethics) and NCA credits to be applied to your participation in the NCA's Achievement Recognition Program. For more general CLE information consult the CLE coordinator at 800.622.1791, ext. 8612.

Professional Recognition Programs
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP)  and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612.

The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

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