Marketing Seminar: How to Promote and Manage Your Practice

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Marketing Seminar: How to Promote and Manage Your Practice 

Registration Fee:

Before August 4: $425
After August 4: $475

September 8, 2014 - September 9, 2014
Hyatt Magnificent Mile
Chicago, IL

Join AAJ in Chicago on September 8 and 9 at The American Association for Justice Marketing Seminar: How to Promote and Manage Your Practice.  Learn from AAJ trial lawyer successes—and their mistakes—in marketing a legal practice.
 
A comprehensive approach
This program combines social networking with traditional marketing in an innovative and informative way, designed to answer all your marketing questions. With topics like Using Marketing to Stand Out, When There Are No Barriers to Entry, What Am I Doing Wrong: Top 10 Biggest Marketing Mistakes and How to Make Your Marketing Dollars Stretch Further and Actually Get Results, you will find this program essential to growing your practice.

Note that this seminar is not eligible for continuing legal education.


Hotel

AAJ has reserved a block of rooms at the Hyatt Chicago Magnificent Mile. Click here to reserve your room>>

Agenda:

Monday, September 8, 2014

Registration
8:00 am–8:45 am

Welcome
8:45 am–9:00 am

Marketing a Plaintiff Civil Trial Practice in 2014 and Beyond
9:00 am–9:30 am

Marketing 101 in a New Legal World: Is there such a thing as “traditional” marketing?
9:30 am–10:00 am

Social Media vs Online Advertising: What is the difference? Where do you start? Do You Need to Do Both?
10:00 am–10:30 am

How to Make Your Marketing Dollars Stretch Further and Actually Get Results
10:30 am–11:15 am

Break
11:15 am–11:30 am

Using Marketing to Stand Out When There Are No Barriers to Entry
11:30 am–12:30 am

Lunch
12:30 pm–1:30 pm

Creating Long-term Relationships and Leveraging Your Reputation Using Relationship Marketing
1:30 pm–2:30 pm

Give a Voice to Your Client Stories
2:30 pm–3:30 pm

What Am I Doing Wrong: Top 10 Biggest Marketing Mistakes
3:30 pm–4:30 pm

Networking Reception
4:30 pm–6:30 pm

Tuesday, September 9

Case in Point: The Sharpest Case Management Tools
9:00 am–10:00 am

Making Your Marketing Plan a Successful and Flexible Tool
10:00 am–11:00 am

New Techniques for Traditional Media
11:00 am–12:00 pm

Lunch
12:00 pm–1:30 pm

Crunching Numbers—Creating Your Marketing Budget
1:30 pm–2:30 pm

Tracking Your Marketing Success
2:30 pm–3:30 pm

They Googled You: Monitoring and Managing Your Online Reputation
3:30 pm–4:30 pm


The American Association for Justice
777 6th Street, NW, Ste 200 • Washington, DC  20001 • 800.424.2725 or 202.965.3500

© 2014 AAJ