Day at the Races: Marketing and Management Seminar

November 10, 2017 to November 11, 2017
November 10, 2017 to November 11, 2017
Program Information:

Marriott Louisville Downtown | Louisville, KY

Sponsored by HMR Funding, Dot Law, and Gladiator Law Marketing
Sponsored by Lisa Blue and Williams Kherkher

About the Seminar:

AAJ’s Annual Marketing & Management Seminar is headed to the races in Louisville, KY, this fall! The program will focus on business planning basics, stretching marketing dollars, marketing mistakes to avoid, using social media to build a practice, and the latest in search engine optimization. Come for the education program, and stay for an afternoon at the famous Churchill Downs racetrack!

Kentucky Justice Association plaintiff attorney members can attend the Day at the Races Seminar! Call AAJ Education at 800-622-1791 to register. 

Registration Fees:

AAJ Members or KJA plaintiff members: $695

Online registration for this seminar has closed. Please register onsite at the Louisville Marriott Downtown.

You can download the registration form HERE and fax or email it to 202-625-7084 or education@justice.org.

  • If you are an AAJ member and have been admitted to the bar for five years or less, you can attend this program for 50% off. (Does not apply if you have previously attended an AAJ Education seminar or college.) Discount not available online--please call 800-622-1791 to register.

PLEASE NOTE: MOST JURISDICTIONS WILL NOT ACCEPT MARKETING-BASED EDUCATION PROGRAMS FOR CLE CREDIT. PLEASE CHECK WITH YOUR JURISDICTION DIRECTLY OR CONTACT AAJ’S CLE COORDINATOR TO FIND OUT IF THIS SEMINAR IS AVAILABLE FOR CLE CREDIT IN YOUR JURISDICTION.​

Contact Education 800.622.1791 | 202.965.3500, ext. 8612 | education@justice.org

Agenda:

Friday, November 10

Registration and Welcome Networking Breakfast
8:00 - 8:45am

Morning Session
8:45am - 12:00pm
• Right Out of the Gate: Launching Your Firm’s Marketing Plan
• A Horse of a Different Color: The Ethical Implications of Working on A Case with A Different Firm (Ethics Credit)
• Picking the Daily Double: How Facebook and Twitter Can Help You Grow Your Practice
• Jockeying for Position: Getting Your Email Blasts to the Right Clients
• Placing Your Bet with Pay Per Click Advertising
• Win, Place, Show: SEO for Beginners

Networking Lunch (provided)
12:00 - 1:00pm

Afternoon Session
1:00 - 5:00pm
• Write Your Own Ticket, Run Your Own Firm
     o Drafting Employment Agreements
     o How to Hire and Fire Staff
     o Setting Up Workers Comp and Health Insurance
• Winning A Superfecta: Apps Every Lawyer Must Have
• Champing at the Bit for Case Management and Time Management Software (Interactive Discussion with Attendees)
• Run or Scratch: Intake Management for Big and Small Firms
     o Call Centers
     o Online Chat Function
• Hear It Straight from The Horse’s Mouth: Latest Google Trends

Saturday, November 11

Welcome Back Networking Breakfast
8:30 - 9:15am

​Morning Session
9:15am - 12:30pm
• The Game of Margins: Tracking Your Return on Investment
• The Present and Future of Borrowing Money and Valuing Case Inventory
• Be the Front Runner: Managing Your Online Reputation
• Don’t Get Boxed In: Running Your Office in the Cloud with Dropbox, Google Drive, Hightail, and More
• Taking the Reins of Geofencing: What Is It? How Does It Work? How Can It Help My Practice?
• Becoming Secretariat: Social Media Strategies for Champions​

Off to the Races!
12:30pm

Housing:

AAJ has a limited number of rooms available at the Marriott Louisville Downtown at a special group rate of $169 per night for single or double occupancy, plus any applicable taxes and fees. Accommodations are based on availability. To reserve a room, please CLICK HERE or contact the Marriott Louisville Downtown reservations number at (888) 236-2427 and ask for the American Association for Justice rate. The cutoff date for reservations in the room block at the Marriott Louisville Downtown is November 3, 2017.

Marriott Louisville Downtown
280 West Jefferson Street
Louisville, KY 40202
Hotel Phone: (502) 627-5045
Reservations: (888) 236-2427

Sponsorship:

Who should attend:

This seminar is open to AAJ members (Regular, Life, Sustaining, President’s Club, and Leaders Forum). AAJ Paralegal Affiliates or Marketing staff may attend this seminar if they are employed by an AAJ plaintiff attorney (Regular, Life, Sustaining, President’s Club, and Leaders Forum) with the same firm address who is sponsoring their attendance.

Kentucky Justice Association plaintiff attorney members can attend the Day at the Races Seminar! Call AAJ Education at 800-622-1791 to register. 

Program Location:

Marriott Louisville Downtown
280 West Jefferson Street
Louisville, KY 40202
Hotel Phone: (502) 627-5045
Reservations: (888) 236-2427

Undecided:

Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, ext. 8612.

MCLE/NCA Requirements:

PLEASE NOTE: MOST JURISDICTIONS WILL NOT ACCEPT MARKETING BASED EDUCATION PROGRAMS FOR CLE CREDIT. PLEASE CHECK WITH YOUR JURISDICTION DIRECTLY OR CONTACT AAJ’S CLE COORDINATOR TO FIND OUT IF THIS SEMINAR IS AVAILABLE FOR CLE CREDIT IN YOUR JURISDICTION.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Cancellation Policy:

Cancellations received by November 2, 2017 will result in a refund less a 10% administrative charge. Cancellations received November 3 - 7, 2017 will result in a voucher for the entire registration fee, which may be applied toward an AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received within 48 hours of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which may result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or education@justice.org.

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

Event Address:
Marriott Louisville Downtown
280 W Jefferson St
Louisville, KY 40202
United States

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