Case Plus: Focus Groups for Plaintiff Cases | The American Association For Justice

Case Plus: Focus Groups for Plaintiff Cases

October 11, 2018 to October 14, 2018
Program Information:

Sheraton Music City | Nashville, TN

Sponsored by Lisa Blue and Williams Kherkher

About the Program:

Focus groups are invaluable tools for finding the key issues and weaknesses in your case before taking it into the courtroom – but they can be time-consuming and expensive to run. AAJ Education’s Case Plus: Focus Groups for Plaintiff Cases takes the guesswork out of conducting your own focus groups.

At Case Plus, you’ll not only participate in three focus groups, screened and recruited by AAJ staff specifically for your case, you’ll work with an experienced faculty member who will guide you in preparing for your focus groups, asking the right questions, and analyzing the results. And, you’ll get individual instruction in shaping your case presentation using your groups’ feedback. Plus, you can bring an additional member of your trial team at no cost!

Registration Fee:

AAJ Members: $6,995

See what previous attendees have to say:

"This weekend was an eye-opening experience. The presenters had great thoughts and tools to share with participants. It was very insightful and well worth the cost and time."
 -   Melanie Bailey, Cincinnati, OH

"The Case Plus program is a great way to learn the strengths and weaknesses of your case. You will learn how to conduct a focus group and use them to bolster and evaluate cases."
-    Daryl T. Dixon, Paducah, KY

“I learned a ton of useful feedback on my case that will greatly add to its likelihood of a successful conclusion.  I also picked up much that will make me a better lawyer.  In my nearly 40 years of practice, this is the most beneficial program for my clients.”
-    Kenneth M. Trombly, Washington, DC

“Case Plus is like being a partner in one of the most powerful plaintiff firms in the country for a weekend of non-stop development. As soon as I finish my current case, I would like to come back and do this all over again on another case.”
-    Tony J. Brock, Lincoln, NE

“This was the best, most cost-effective way to not only test my case, but to learn these techniques.”
-    Richard Plattner, Phoenix, AZ

Contact Education 800.622.1791 | 202.965.3500, ext. 8612 |


Thursday, October 11

5:30 - 6:00pm

Evening Session (dinner provided)
6:00 - 9:15pm
• Welcome and Introductions
• Rules for Getting the Most Out of Focus Groups
• Developing Your Trial Story and Juror Decision Making
• Participants and Faculty Planning Session

Friday, October 12

Continental breakfast available
7:00 - 8:00am

​Concept Focus Group (Participant One)
8:00 - 10:30am

Concept Focus Group (Participant Two)
10:45am - 1:15pm

Afternoon Session (boxed lunch provided)
1:15 - 6:30pm
• Using Focus Group Information to Shape Your Case Presentation
• Individual Case Analysis: Developing the Trial Story and Preparing for First Structured Focus Group

Saturday, October 13

Continental breakfast available
7:00 - 8:00am

Structured Focus Group (Participant Two)
8:00 - 10:30am

Structured Focus Group (Participant One)
10:45am - 1:15pm

Afternoon Session
2:15 - 5:45pm
• Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group

Sunday, October 14

Continental breakfast available
7:00 - 8:00am

Structured Focus Group (Participant One)
8:00 - 10:30am

Structured Focus Group (Participant Two)
10:45am - 1:15pm

Afternoon Session (boxed lunch provided)
1:30 - 3:30pm
• Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results



AAJ has a limited number of rooms available at Sheraton Music City at a special group rate of $179.00 per night for single and double occupancy, plus any applicable taxes (currently 15%) and fees. To reserve a room, please click here or call Sheraton Music City and state that you are booking with Lawyers Case Study Fall 2018. For cancellations or alterations to existing reservations contact the hotel directly. AAJ is not responsible for cancellation or early departure fees.

The cut-off date for reservations at Sheraton Music City is September 20, 2018.

Sheraton Music City
777 McGavock Pike
Nashville, TN 37214
Toll Free: (800) 325-3535
Local: (615) 885-2200

Who should attend:

This college is open to AAJ Members (Regular, Life, Sustaining, President’s Club, and Leaders Forum). Bring a second member of your trial team at no additional cost!

Program Location:

Sheraton Music City
777 McGavock Pike
Nashville, TN 37214
Toll Free: (800) 325-3535
Local: (615) 885-2200


Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, extension 8612.

MCLE/NCA Requirements:

AAJ has filed for MCLE credit in the appropriate jurisdictions.  Registered participants can receive 28* CLE credits depending on the jurisdiction and will be applied to your participation in AAJ’s professional recognition programs. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by reading our FAQ or calling the CLE Coordinator at 800-622-1791 or 202-965-3500, ext. 8612.​

Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Cancellation Policy:

Cancellations received in writing on or before September 26, 2018, will result in a refund less a 10% administrative charge. Cancellations received in writing September 27-October 3, 2018, will result in a voucher for the 50% of the registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received after October 3, 2018 will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

Event Address:
Sheraton Music City
777 McGavock Pike
Nashville, TN 37214
United States

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