| The American Association For Justice

Winning Case Preparation: Understanding Jury Bias

Well-known jury consultants offer a proven method of case preparation—whether you’re seeking to settle a minor impact case or gearing up for a massive medical malpractice trial—supported by years of evidence-based research and experience.  This book demonstrates how to analyze your case to determine its strengths and weaknesses and avoid being blindsided by unforeseen issues. The framework for preparing a case can help you better understand how jurors will respond to the facts and will teach you how to structure the trial story to communicate the most important information to the jurors. 

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