ATLA’s Ultimate Trial Advocacy Course®: The Art of Persuasion
March 11- 15, 2026 in Atlanta, GA
2026 Ultimate Trial Advocacy College
Gain advanced trial advocacy skills from jury selection and courtroom psychology to persuasive communication, through intensive, personalized coaching from elite faculty in this nationally recognized five-day program.
DATE: Mar 11 - 15, 2026 LOCATION: Atlanta, GA
REGISTRATION FEE: $2,950 (members only) REGISTER NOW (button)
COURSE INFORMATION
Agenda
Wednesday, March 11, 2026
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Getting Prepared: Your Team and Yourself
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Picking Your Jury with Purpose
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The Art of Jury Selection
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Tools and Techniques of Voir Dire
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Starting Strong: Storytelling During Opening Statements
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Communication Skills Workshop
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Networking Reception
Thursday, March 12, 2026
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Workshop on Opening Statements
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Deep Dive Into Creating and Using Powerful Exhibits
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Telling the Story Through Direct Examination
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Workshop on Direct Examination and Creating & Using Exhibits
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Dine-Around with a Jury Consultant: Learn About How and When to Engage a Jury Consultant
Friday, March 13, 2026
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Communication Skills Workshop: Empowering Witnesses
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Cross-Examination: Sink or Swim?
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Improving Communication Skills Through Neuroscience, Clean Language, and Metaphors
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Workshop on Cross Examination
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All Faculty Panel: Ethical Issues at Trial (Ethics Credit)
Saturday, March 14, 2026
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Final Impact: Mastering the Closing Argument
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Let’s Talk Damages
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Relating to the Jury: How You Communicate is as Important as What You Say
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Workshop on Summation
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Cocktail Reception & Dinner
Sunday, March 15, 2026
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How Focus Groups Can Help Your Case
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Big Data: From Use to Success
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Special Consideration for Virtual Focus Groups
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Program Evaluation
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All Faculty Panel: Tips from the Top Guns
Adjourn
Faculty
Alex Alvarez
The Alvarez Law Firm - Coral Gables, FL
Kevin Biniazan
Breit Biniazan, PC - Virginia Beach, VA
Andrew Caple-Shaw
ACT of Communication- Nashville, TN
Scott Chafin Jr.
Scott Chafin Law - Shreveport, LA
Moses Kim
Patricia Kuehn
Patricia Kuehn Trial Consultant - Chicago, IL
Artemis H. Malekpour
Malekpour & Ball - Chapel Hill, NC
Christopher J. O'Brien
Patrick Salvi II
Salvi, Schostok & Pritchard - Chicago, IL
Derrick L. Walker
AAJ TreasurerAllen Allen Allen & Allen, PC - Richmond, VA
Accomdations
The Westin Buckhead Atlanta
AAJ has a limited number of rooms available at The Westin Buckhead Atlanta with rates starting at $169.00 per night, plus any applicable taxes and fees. To reserve a room, please click HERE or call The Westin Buckhead Atlanta at +1 404-365-0065 and state that you are booking with the American Association for Justice. For cancellations or alterations to existing reservations contact the hotel directly. AAJ is not responsible for cancellation or early departure fees.
The cut-off date for reservations at The Westin Buckhead Atlanta is Tuesday, February 17, 2026.
3391 Peachtree Road, N.E.
Atlanta, GA 30326
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