Case Plus: Focus Groups for Plaintiff Cases | The American Association For Justice

Case Plus: Focus Groups for Plaintiff Cases

October 10, 2019 to October 13, 2019
Program Information:

Renaissance Waterford Oklahoma City Hotel | Oklahoma City, OK

Sponsored by Lisa Blue and Williams Hart

About the Program:

Focus groups are invaluable tools for finding the key issues and weaknesses in your case before taking it into the courtroom – but they can be time-consuming and expensive to run. AAJ Education’s Case Plus: Focus Groups for Plaintiff Cases takes the guesswork out of conducting your own focus groups.

At Case Plus, you’ll not only participate in three focus groups, screened and recruited by AAJ staff specifically for your case, you’ll work with an experienced faculty member who will guide you in preparing for your focus groups, asking the right questions, and analyzing the results. And, you’ll get individual instruction in shaping your case presentation using your groups’ feedback. Plus, you can bring an additional member of your trial team at no cost!

Registration Fee:

AAJ Members: $6,995

Registration for this program has closed. For more information, please contact AAJ Education at 800-622-1791

See what previous attendees have to say:

"This weekend was an eye-opening experience. The presenters had great thoughts and tools to share with participants. It was very insightful and well worth the cost and time."
 -   Melanie Bailey, Cincinnati, OH

"The Case Plus program is a great way to learn the strengths and weaknesses of your case. You will learn how to conduct a focus group and use them to bolster and evaluate cases."
-    Daryl T. Dixon, Paducah, KY

“I learned a ton of useful feedback on my case that will greatly add to its likelihood of a successful conclusion.  I also picked up much that will make me a better lawyer.  In my nearly 40 years of practice, this is the most beneficial program for my clients.”
-    Kenneth M. Trombly, Washington, DC

“Case Plus is like being a partner in one of the most powerful plaintiff firms in the country for a weekend of non-stop development. As soon as I finish my current case, I would like to come back and do this all over again on another case.”
-    Tony J. Brock, Lincoln, NE

“This was the best, most cost-effective way to not only test my case, but to learn these techniques.”
-    Richard Plattner, Phoenix, AZ

Contact Education 800.622.1791 | 202.965.3500, ext. 8612 |


Thursday, October 10

5:30 - 6:00pm

Evening Session (dinner provided)
6:00 - 9:15pm
• Welcome and Introductions
• Rules for Getting the Most Out of Focus Groups
• Developing Your Trial Story and Juror Decision Making
• Participants and Faculty Planning Session

Friday, October 11

Continental breakfast available
7:00 - 8:00am

Morning Session
8:00am - 1:15pm
• Concept Focus Group (Participant A)
• Concept Focus Group (Participant B)

Afternoon Session (lunch provided)
1:15 - 6:30pm
• Using Focus Group Information to Shape Your Case Presentation
• Individual Case Analysis: Developing the Trial Story and Preparing for First Structured Focus Group

Saturday, October 12

Continental breakfast available
7:00 - 8:00am

Morning Session
8:00am - 1:15pm
• Concept Focus Group (Participant A)
• Concept Focus Group (Participant B)

Lunch Break
1:15 - 2:15pm

Afternoon Session
2:15 - 5:15pm
• Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group

Sunday, October 13

Continental breakfast available
7:00 - 8:00am

Morning Session
8:00am - 1:15pm
• Concept Focus Group (Participant A)
• Concept Focus Group (Participant B)

Afternoon Session (lunch provided)
1:30 - 3:30pm
• Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results

Invited Faculty:

Thomas W. Dillon

Thomas W. Dillon is a partner at Konicek & Dillon, PC, where he concentrates his practice in trucking company negligence, personal injury, wrongful death litigation, nursing home negligence, legal malpractice, conflict of interest, and fiduciary duty claims.  Mr. Dillon has successfully argued legal malpractice litigation in the Illinois Supreme Court.  He is a member of the Leading Lawyers Network and has been included in the Illinois Super Lawyers.  In addition to teaching for AAJ’s National College of Advocacy, Mr. Dillon has been an invited speaker for the Illinois State Bar Association, Illinois State Bar Association Mutual Insurance Company, Minnesota Lawyers Mutual Insurance Company, the Association of Transportation Law Professionals, and the Workers Compensation Lawyers Association, Ltd.  Mr. Dillon is a member of the AAJ’s Aviation Law Section, Motor Vehicle Collision, Highway, and Premises Liability Section, Professional Negligence Section, Child Sex Abuse Litigation Group, Nursing Homes Litigation Group, and Qui Tam Litigation Group.  Konicek & Dillon, P.C. has offices in Chicago and Geneva, Illinois.

Carrie R. Frank, course advisor

Carrie R. Frank is a partner with Klein Frank, P.C. in Boulder, Colorado, where she concentrates her practice in personal injury and products liability litigation.  She has consistently been recognized as a leading attorney in her field, has been voted a Colorado Super Lawyer since 2009, rated as one of the top 3000 attorneys by LawDragon, and listed in Best Lawyers in America since 2012.  She is a Diplomate of the American Association for Justice’s (AAJ) National College of Advocacy (NCA) and has completed AAJ’s Advanced Studies in Trial Advocacy; she is only one of a handful of female attorneys who has obtained these designations.  Ms. Frank is a past chair of the American Association for Justice Products Liability Section and a past president of the Colorado Trial Lawyers Association.  She teaches nationwide and has taught at ATLA’s Ultimate Trial Advocacy Course: Art of Persuasion and Mega College.  She is a past cochair of the NCA Board of Trustees.  Ms. Frank also has a Master’s degree in social work, which is valuable for her work as a trial consultant and in running focus groups.

Lauren Fraser

Lauren D. Fraser is an attorney at Javerbaum, Wurgaft, Hicks, Kahn, Wikstrom & Sinins, P.C. Ms. Fraser is a  nationally recognized trial attorney and has been listed as one of the Top 100 Trial Attorneys in New Jersey by the National Trial Lawyers Association. She has been listed consistently as a New Jersey Super Lawyer and Super Lawyer Rising Star since 2008 in Personal Injury Law. In 2012, Lauren was recognized as a New Jersey Law Journal New Leader of the Bar. Ms. Fraser is a Past-President of the Sussex County Bar Association (2014-15) and served as an Executive Officer from 2010-2016. She is a Trustee to the New Jersey State Bar Association serving as Co-Chair of the Automobile Litigation Committee and former Vice-chair (2016-17) of its Amicus Committee. She is a member of the Board of Governors for the New Jersey Association of Justice and an active member of the American Association of Justice (Motor Vehicle Collision, Highway and Premises Liability Section). Ms. Fraser is also a member of the Sussex County Chamber of Commerce and a former Foundation Board Trustee for SCARC. (2010-2012) In 2013, Ms. Fraser formed the Women’s Entrepreneurial Network (WEN) to foster a community of collaboration and to offer educational resources for women business owners in northern NJ. She is also the co-founder of Full Court Marketing and Trial Strategies, a firm that offers consulting and training specifically for attorneys and law firms in the areas of law firm content social media marketing, trial preparation and presentation. Ms. Fraser is an active member of the Salt Shakers Running Club and is both a dancer and dance mom with Synergy Dance Company. In her spare time, she enjoys writing fiction and is the published author of two young adult novels, Trinity (2012), Queen Makers (2016) and has a third book, Rose of the Field (expected 2019), on the way. Trinity went on to be an Amazon best-selling new release in its genre in 2012.

Kenneth Levinson, course advisor

Kenneth L. Levinson is a passionate advocate for accident survivors and child safety. For more than 20 years, he has dedicated his practice to helping disenfranchised clients against corporate giants with unlimited resources. Mr. Levinson was named by Illinois Super Lawyers magazine as one of the top attorneys in Illinois for 2010–2016; and made the list of the Illinois Super Lawyers Top 100 Lawyers. Mr. Levinson was appointed chair of the Education Committee of AAJ’s Interstate Trucking Litigation Group. He was also elected vice chair of AAJ’s Motor Vehicle Collision, Highway, and Premises Liability Section and is a member of the Sole Practitioner and Small Firm Section. He serves as the Section and Litigation Group Coordination Committee Liaison to the NCA Board of Trustees. He is the co-author of the latest edition of Litigating Major Automobile Injury and Death Cases, published by AAJ Press/Thomson Reuters, and he generously donates to AAJ PAC. Levinson & Stefani, an AAJ Leaders Forum member, is located in Chicago, IL.  

Phillip Miller

Phillip H. Miller has an exclusively personal injury practice.  Mr. Miller has handled a wide range of cases including trucking litigation, nursing home claims, pharmaceutical torts, and day care center child abuse.  In addition to his law practice, Mr. Miller has extensive experience working as a trial consultant on a wide variety of cases.  He is a member of the AAJ’s National College of Advocacy (NCA) Board of Trustees, a Diplomate of AAJ’s NCA and a past president of the Tennessee Association for Justice.  Mr. Miller is a member of AAJ’s Jury Bias Litigation Group.  He is the coauthor (with Paul Scoptur) of Focus Groups: Hitting the Bull’s-Eye (AAJ Press 2016); Advanced Depositions Skills (AAJ Press/Trial Guides 2013), has produced a DVD of the same title, and a DVD on The Defense Medical Examiner.  Miller Law Offices is located in Nashville, Tennessee.

Jacob G. Vigil

Jacob G. Vigil concentrates his practice in catastrophic injury and wrongful death cases, including spinal cord, brain injury, and amputations. Mr. Vigil has dedicated his practice to representing plaintiffs in personal injury and wrongful death arising from medical negligence, products liability, and vehicular negligence with the goal of making our society safer. He has been representing families and children for over forty years.  Mr. Vigil is “AV” rated by Martindale-Hubbell and is listed in their Bar Register of Preeminent Lawyers. Mr. Vigil speaks nationally on trial strategy and acts as a consultant to other lawyers nationwide. He is also a past president of the New Mexico Trial Lawyers Association, a Fellow of AAJ’s National College of Advocacy (NCA), and a past member of AAJ’s Board of Governors.  Mr. Vigil’s firm, Vigil Law Firm P.A., has offices in Albuquerque and Santa Fe, New Mexico.


The cut-off date for the room block has closed, but AAJ may still have rooms available for transfer. Please email if you are still in need of a hotel room.

Renaissance Waterford Oklahoma City Hotel
6300 Waterford Boulevard
Oklahoma City, OK 73118
Phone: (405) 848-4782

Who should attend:

This college is open to AAJ Members (Regular, Life, Sustaining, President’s Club, and Leaders Forum). Bring a second member of your trial team at no additional cost!

Program Location:

Renaissance Waterford Oklahoma City Hotel
6300 Waterford Boulevard
Oklahoma City, OK 73118
Phone: (405) 848-4782


Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, extension 8612.

MCLE/NCA Requirements:

AAJ has filed for MCLE credit in the appropriate jurisdictions.  Registered participants can receive approximately 28 CLE* credits depending on the jurisdiction and will be applied to your participation in AAJ’s professional recognition program. AAJ Education programs are routinely accredited by states requiring continuing legal education. Available CLE/MCLE credits are contingent upon approval from state bars and/or MCLE boards and may vary by jurisdiction. CLE questions may be addressed by calling the CLE Assistant at 800-424-2725, ext. 8612 or 202-965-3500, ext. 8612.​

To learn more about AAJ's Masters of Trial Law professional recognition program call 800.622.1791 or 202.965.3500, ext. 8612, or CLICK HERE. The Masters of Trial Law program recognizes Fellow, Diplomate, and Champion status for AAJ members. To gain MTL credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Cancellation Policy:

Cancellations received in writing on or before September 25, 2019, will result in a refund less a 10% administrative charge. Cancellations received in writing September 26 - October 2, 2019, will result in a voucher for the 50% of the registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received within one week of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

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