ATLA's Ultimate Trial Advocacy Course®: The Art of Persuasion
Held at Harvard Law School | Cambridge, MA
Sponsored by Lisa Blue and Williams Kherkher
About the College:
With the inaugural program held at Harvard University in 1990, ATLA's Ultimate Trial Advocacy Course®: The Art of Persuasion was the first of its kind to train trial lawyers in advanced communication skills and trial strategies. Using more than 25 years of ATLA/AAJ research, ATLA's Ultimate remains the national gold standard of trial advocacy programs.
In 2019, the tradition of ATLA's Ultimate continues. The rigorous five-day program delivers the ultimate strategies for jury selection, voir dire, trial psychology, and courtroom communications. It includes a combination of lectures, demonstrations, and hands-on workshops led by a faculty of seasoned trial lawyers with nationally recognized trial consultants and communications experts.
Through hands-on workshops in small groups, you will receive individual attention and critiques of your skills by highly experienced faculty. Your recorded workshops are yours to take home for further study. You will be divided into groups based on factors such as years in practice, experience, and location of your firm, allowing you to work with colleagues of a similar skill and experience level. Only experienced trial lawyers with five or more jury trials are admitted to this program.
Note: Due to the eligibility requirements of this program, please note that your registration application is pending until you recieve confirmation from AAJ Staff.
AAJ Members: $2,545
- If you are an AAJ member and have been admitted to the bar for five years or less, you can attend ATLA's Ultimate for 25% off. (Does not apply if you have previously attended an AAJ Education seminar or college.) Discount not available online, please call 800-622-1791.
- Register two or more lawyers from your firm at the same time, and take $70 off the registration fee for each registrant. Discount not available online, please call 800-622-1791.
Hear from Past Participants:
"The Ultimate is far and away the best college I have ever attended. The insight that I gained from the lectures and workshops was incredible. I am a better lawyer for attending this college."
—Christopher M. Miller, Pittsburgh, PA, 17 years in practice
"I cannot wait to use the insights and techniques discussed and demonstrated during this course. The difference between the way we do things and the way we should do things could not be more clear after attending this college."
—Michael Lalli, Philadelphia, PA, 7 years in practice
"I was reminded why we do this work. I was supported, encouraged, taught so much that was profoundly helpful. I'm inspired. And, I take on faith the honest invitations by every faculty member that I can call them with questions, concerns, and issues. Thank you so much."
—Emily Joselson, Middlebury, VT, 30 years in practice
Contact Education 800.622.1791 | 202.965.3500, ext. 8612 | email@example.com
Saturday, March 16
Registration at Harvard Law School
9:00 - 10:00am
10:00am - 12:55pm
• Welcome and Faculty Introductions
• Preparing Your Case to Overcome Jury Bias
• Integrating the Overcoming Juror Bias Model into Your Case
• Neuroscience and Decision Making
Workshop Introductions and Lunch
12:55 - 1:45pm
1:45pm - 5:45pm
• Case Framing
• Communication Skills Workshop: Capturing, Holding, and Directing the Jury's Attention
Sunday, March 17
Welcome back Networking Breakfast
8:30 - 9:00am
9:00am - 1:00pm
• Case Story Delivery and Messaging, Demonstratives, and Anchoring
• How to Counter Negative Juror Perceptions and Beliefs Before You Have Established Credibility
• Storytelling and Theming in Opening
• Ethical Issues at Trial
1:00 - 2:00pm
2:00 - 5:45pm
• Workshop on Opening Statements
6:00 - 8:00pm
Monday, March 18
Welcome back Networking Breakfast
8:30 - 9:00am
9:00am - 12:15pm
• Voir Dire: Strategies to Identify and Expose Bias
• Focus Groups: How to Interpret Jury Selection Behavior
• Live Focus Group: Jury Selection Demonstration and Debriefing
12:15 - 12:45pm
12:45 - 6:45pm
• Telling the Story through Direct Examination
• Techniques in Cross-Examination
• Preparing Witnesses for Direct and Cross Examination
• Workshop on Direct and Cross Examination
Tuesday, March 19
Welcome back Networking Breakfast
8:30 - 9:00am
9:00am - 12:00pm
• How to Move thr Jury to Your Damage Goal
• Communication Skills Workshop: Voice and Movement
12:00 - 1:00pm
1:00 - 6:30pm
• Master of the Art of Closing Argument
• Final Impact: Making Rebuttal Summation Count
• Workshop on Summation
7:00 - 9:00pm
Wednesday, March 20
Welcome back Networking Breakfast
8:30 - 9:00am
9:00am - 1:00pm
• Relating to the Jury: Being Human
• Maintaining Rapport with Decision Makers
• Science and the Art of Persuasion
• Nuggets from the Faculty
Ed Ciarimboli concentrates his practice in automobile collision, products liability, medical negligence, trucking collision, premises liability, and insurance bad faith claims litigation. While earning his J.D. from Duquesne University School of Law, he was admitted to the Order of the Barristers for excellence in courtroom advocacy and was a national semi-finalist in the American Association for Justice’s (AAJ) Moot Court Competition. Mr. Ciarimboli served as a law clerk to the Luzerne County Court of Common Pleas and the US District Court for the Middle District of Pennsylvania. Mr. Ciarimboli has continuously been named a “Rising Star” by Super Lawyers and as a Pennsylvania Super Lawyer. He is a member of the Luzerne County and Pennsylvania Bar Associations, the Pennsylvania Trial Lawyers Association, and is a Sustaining Member of the American Association for Justice (AAJ). He is a member of AAJ’s Insurance Law Section, the Professional Negligence Section, the Birth Trauma Litigation Group, and the Trucking Litigation Group. Mr. Ciarimboli donates to AAJ PAC and is a member of AAJ’s National College of Advocacy (NCA) Board of Trustees. He is a partner in the law firm of Fellerman & Ciarimboli, located in Kingston, Pennsylvania.
Richard D. Hailey concentrates his practice in personal injury litigation. Mr. Hailey is a past president of the American Association for Justice, fellow of the Pound Civil Justice Institute, former member of AAJ’s National College of Advocacy (NCA) Board of Trustees, Governor of the Indiana Trial Lawyers Association (ITLA), member of the ITLA’s College of Fellows, and donates to AAJ PAC. He serves on the ITLA’s Board of Directors, has been listed in Best Lawyers in America, and was named the Melvin Belli Trial Lawyer of the Year by the Melvin M. Belli Society. The law firm of Ramey & Hailey is located in Indianapolis, Indiana, and is a member of AAJ’s Leaders Forum.
Katherine James is a trial consultant who specializes in live communication skills based in the discipline of theatre, Katherine James has been working to make attorneys and witnesses better courtroom communicators since 1977. Over 40,000 attorneys have taken ACT of Communication workshops she developed with co-founder Alan Blumenfeld. She has worked on over 2,000 cases and helped prepare thousands of witnesses. She has taught for numerous AAJ colleges including The Ultimate (founding faculty member), Deposition College, Nursing Home Litigation Group, among others as well as many private law firms, TLAs and bar associations. Attorneys across the nation have purchased her Online/DVD series “What Can Lawyers Learn From Actors” and “How To Make Your Witness A STAR” encapsulating her unique witness preparation system. She has also developed “GoodLawyer/BadLawyer Hats” for attorneys to use in witness preparation. She has been widely published and her articles can be read in the Knowledge Tank on the ACT of Communication website. She and Alan Blumenfeld are proud members of The American Society of Trial Consultants. An active theatre artist who performs and directs regularly, she holds a BFA from Illinois Wesleyan University and an MFA from The American Conservatory Theater.
James B. Lees, Jr.
James B. Lees, Jr. is a former cochair of the American Association for Justice’s National College of Advocacy Board of Trustees, a Diplomate of AAJ’s NCA, an AAJ PAC donor, and a frequent lecturer and teacher of trial tactics throughout the United States. He is a nationally recognized trial attorney and communications consultant, a graduate of Wake Forest University School of Law, and a former Deputy District Attorney in Pittsburgh, Pennsylvania, where he successfully prosecuted 44 first degree murder cases and six death penalty cases. Mr. Lees has litigated both civil and criminal cases in private practice throughout the United States since 198 and has tried over 250 jury trials to verdict. Together with Alabama-based attorney Greg Cusimano, Mr. Lees created the five-part DVD series Commanding the Courtroom, the quintessential “how-to” video series for litigation and case development strategy, available from the American Association for Justice. Mr. Lees now consults frequently throughout North America on persuasive communications for attorneys, businesses, and political candidates and has lectured on the use of psychology and persuasion in over thirty states in the United States, as well as in British Columbia and Alberta, Canada. He has personally conducted over 900 focus groups over the past decade and has appeared as a guest on ABC’s Good Morning
America, anchored a state-wide radio talk show, taught persuasion techniques at Harvard Law School, and written a monthly newspaper column. Mr. Lees ran for governor of West Virginia in 2000 and is the owner and operator of Hunt & Lees, LC, located in Charleston, West Virginia.
Artemis Malekpour specializes in focus groups, case strategy, and jury selection. As a lawyer with a background in psychology and psychiatric research, Ms. Malekpour holds a Bachelor’s degree in psychology from the University of North Carolina at Chapel Hill and a Master’s in Healthcare Administration with a concentration in mental health issues from UNC’s School of Public Health. Before earning her degree with honors from Duke Law School, she worked in the Department of Psychiatry at the University of North Carolina Hospitals with children and adolescents coping with psychiatric disorders and legal issues. She began her path to litigation consulting while still in law school, conducting extensive post-trial jury interviews in death penalty cases through an independent study she developed under the direction of Duke Law’s Death Penalty Clinic advisors, as well as interviewing jurors in civil cases as part of an internship with her mentor, David Ball. Ms. Malekpour is a partner with Malekpour & Ball, located in Chapel Hill, North Carolina.
Mark Mandell is the author and innovator of Case Framing, the renowned method which focuses jurors on key issues and empowers them to make decisions. A past president of the American Association for Justice and Rhode Island Trial Lawyers Association, Mark will share the fundamental principles of Case Framing.
Phillip H. Miller
Phillip H. Miller has an exclusively personal injury practice. Mr. Miller has handled a wide range of cases including trucking litigation, nursing home claims, pharmaceutical torts, and day care center child abuse. In addition to his law practice, Mr. Miller has extensive experience working as a trial consultant on a wide variety of cases. He is a former member of the American Association for Justice’s (AAJ) National College of Advocacy (NCA) Board of Trustees, a Diplomate of AAJ’s NCA and a past president of the Tennessee Association for Justice. Mr. Miller is a member of AAJ’s Jury Bias Litigation Group. He is the coauthor (with Paul Scoptur) of Focus Groups: Hitting the Bull’s-Eye (AAJ Press 2016); Advanced Depositions Skills (AAJ Press/Trial Guides 2013), has produced a DVD of the same title, and a DVD on The Defense Medical Examiner. Miller Law Offices is located in Nashville, Tennessee.
Eric Oliver is a national trial consultant specializing in verbal, nonverbal, implied and visual communication with over 35 years experience working with and training trial attorneys, who has been integral to the successful resolution of thousands of cases and has helped produce several first-of- their-kind outcomes, often in MDLs. His “Whole Brain”TM model of persuasion for successfully influencing legal decision makers bridges the gap for attorneys between theory and practice. His premise is that all legal judgments derive from how the facts and law are “perceived”, not how they are explained, and he specializes in helping attorneys develop the presentation of a case as a story. Mr. Oliver also offers unique approaches to focus group research and an innovative method for attorney conducted voir dire that aligns with the potential juror instead of challenging their character and fairness. Mr. Oliver is the author of four books including Persuasive Communication; 25 years of Teaching Lawyers (2009), Facts Can’t Speak for Themselves: Reveal the Stories that Give Facts their Meaning (2005 NITA) and the new updated edition, Facts Still Can’t Speak for Themselves (2015 NITA) He recently published Mirroring and Rapport, the first of three DVD programs in The Persuasion Edge for Legal Communication DVD series, in which he teaches how to successfully influence legal decision makers in during negotiation, mediation and trial. (Trial Guides, 2012). Mr. Oliver is the founder of MetaSystems, Ltd. Located in Ann Arbor, Michigan. You can find out more about him and his work at www.eric-oliver.com.
Shayla M. Reed
Shayla Reed concentrates her practice in the area of nursing home litigation. Ms. Reed serves on AAJ’s National College of Advocacy (NCA) Board of Trustees and has taught trial advocacy skills at several AAJ National College of Advocacy continuing legal education programs. Ms. Reed also serves as the current secretary of the AAJ Nursing Home Litigation Group. She is a graduate of the Gerry Spence Trial Lawyers College and was commended by the International Academy of Trial Lawyers for distinguished achievement in the art and science of advocacy. Ms. Reed is a member of the Nebraska Association of Trial Attorneys, AAJ and donates to the AAJ PAC. Reed Law Offices, PC, LLO is located in Omaha, Nebraska.
John Romano is a senior partner in the Lake Worth, Florida law firm of Romano, Eriksen, Cronin & Mullins. He is a former president of both the Academy of Florida Trial Lawyers and the Southern Trial Lawyers Association. Mr. Romano has served as a former chair of the National College of Advocacy, and he has lectured and authored extensively on trial advocacy, business litigation, tort and criminal litigation, and numerous other subjects.
Lance Sears, course advisor
Lance M. Sears concentrates his practice on medical malpractice litigation. Mr. Zauzig is an avid student and teacher of critical thinking as it applies to the strategies of case development and communication to juries, and he teaches nationwide. Mr. Zauzig is a past president of the Virginia Trial Lawyers Association. He is an active member of the American Association for Justice (AAJ), where he has served in several leadership positions, including on the National College of Advocacy (NCA) Board of Trustees, the Board of Governors, and as co-chair of the Medical Information Exchange Litigation Group (MNIEG). He is a fellow of the International Academy of Trial Lawyers. He has been listed as a Super Lawyer, included in Best Lawyers in America, named as best medical malpractice lawyer in the District of Columbia Greater Metropolitan Region, named as one of Washington’s Best Lawyers in Personal Injury by Washingtonian Magazine, is “AV” rated by Martindale-Hubbell, was awarded the Professor W. McKinley Smiley Jr. Lighthouse Award by the Southern Trial Lawyers Association and was named “Leader in the Law” by Virginia Lawyer’s Media.
David Wenner is nationally recognized as an authority on juror bias and decision-making. Mr. Wenner has spent the last two decades prosecuting wrongful death and catastrophic injury cases, speaking to lawyers across the country on juror bias and decision-making, and creating a successful juror bias model. He has served on the National College of Advocacy’s (NCA) Board of Trustees, is a Diplomate of the NCA, is cochair of the da Vinci Robotic Surgery Litigation Group and Jury Bias Litigation Group, and a member of the Professional Negligence Section and Section on Toxic, Environmental, and Pharmaceutical Torts. Mr. Wenner is a partner in the AAJ Leaders Forum member law firm of Snyder & Wenner, P.C., located in Phoenix, Arizona.
Kimberly White has taught voice and text for 15 years and is the Text/Voice Director at the Seattle Shakespeare Company. She has worked on over 15 productions and directed for the Education program. She has also been a long-time faculty member of the Shakespeare & Company, based in Lenox, Massachusetts.
Robyn Wishart, course advisor
Wishart Brain and Spine Law
AAJ has a limited number of rooms available at the Sheraton Commander Hotel at a special group rate of $259.00 per night for single and double occupancy rooms, plus any applicable taxes (currently 14.45%) and fees. To reserve a room, click HERE or call the Sheraton Commander Hotel reservation line at (888) 627-7121 and state that you are booking with the American Association for Justice. For cancellations or alterations to existing reservations contact the hotel directly. AAJ is not responsible for cancellation or early departure fees.
Sheraton Commander Hotel
16 Garden Street
Cambridge, MA 02138
Phone: (617) 547-4800
- 43.3 hours of continuing legal education, including one hour of ethics, and NCA credits, which can be applied towards AAJ’s professional recognition programs
- Recorded workshops with personalized feedback
- Comprehensive reference materials provided on a USB drive
- Complimentary daily continental breakfast and coffee and three lunches
- Networking reception
- Closing banquet
AAJ has filed for MCLE credit in the appropriate jurisdictions. Registered participants can receive 43.3* CLE credits depending on the jurisdiction and will be applied to your participation in AAJ’s professional recognition programs. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by reading our FAQ calling the CLE Assistant at 800-424-2725, ext. 8335 or 202-965-3500, ext. 9604.
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8335. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.
* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.
AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.
Cancellations received in writing on or before March 1, 2019 will result in a refund in the form that payment was made less a 10% administrative charge. Cancellations received in writing March 2-8, 2019 will result in a 50% voucher of the registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received one week or less before the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or firstname.lastname@example.org
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