Weekend with the Stars Seminar: The Power of Persuasion | The American Association For Justice

Weekend with the Stars Seminar: The Power of Persuasion

December 7, 2018 to December 8, 2018
Program Information:

The Westin New York at Times Square | New York, NY

Presented with the New York State Trial Lawyers Association
Endowed by Herman Herman & Katz, LLC
Sponsored by Martindale-Nolo Legal Marketing
Sponsored by Lisa Blue and Williams Kherker

​About the Seminar:

With a focus on innovative, modern approaches to trial advocacy, this year's program features Mark Lanier on storyboards, Mark Mandell on Case Framing, and it will dig deep into other trial advocacy techniques with Greg Cusimano on Winning Case Preparation and Alejandro Blanco and Ilya Lerma on the Trojan Horse Method. Rounding out the faculty are trial lawyers Elise Sanguinetti, Ann Oldfather, Ben Rubinowitz, and David Wenner. Join us in New York City to harness the power of persuasion and better connect with judges and juries.

This is your opportunity to get away. Take in a Broadway show, dine in midtown, and shop on Fifth Avenue, as you make the most of your time in New York during the best time of the year.  Start the New Year with a fresh perspective.

Registration Fees:

On or before October 15, 2018: $895 for AAJ Members | $1095 for Nonmembers
After October 15, 2018: $995 for AAJ Members | $1195 for Nonmembers​ 

Special Offer! Register online before October 15 and receive a complimentary copy of:

Case Framing 
by Mark Mandell
(Use promo code FRAMING)




Winning Case Preparation: Understanding Jury Bias 
by David Bossart, Gregory Cusimano, Edward Lazarus, & David Wenner
(Use promo code CASEPREP)



Extend Your Stay: Save $100 when you attend both the Class Action Seminar and Weekend with the Stars!​ This discount is not available online. To take advantage of this offer, send your registration form by email (education@justice.org) or fax (202-625-7084), or call AAJ Education at 800-622-1791.

If you are an AAJ member and have been admitted to the bar for five years or less, you can attend this seminar for 50% off. (Does not apply if you have previously attended an AAJ Education seminar or college). Discount not available online, please call AAJ Education to take advantage.
AAJ Paralegal Affiliates may attend this college and receive 50% off the registration fee if they are employed by and attending with an AAJ plaintiff attorney from the same firm with the same firm address. Discount not available online, please call AAJ Education to take advantage.

Not an AAJ member? Call us at 202-965-3500, ext. 8612 to register.

Contact AAJ Education: 800-622-1791 | 202-965-3500, ext. 8612 | education@justice.org


Friday, December 7

Registration and Welcome Networking Breakfast
7:30 - 8:30am

Morning Session
8:30am - 12:30pm
• Maximize Your Impact with Storyboards
• Build the Foundation for Success through Winning Case Preparation

Networking Lunch
12:30 - 1:30pm

Afternoon Session
1:30 - 5:00pm
• Trojan Horse Method
     o Exploring the Theory and Science
     o Trojan Horse in Action: Live Demonstration
           Opening Statements
           Voir Dire
• Diversity and Inclusion in the Legal Profession

Saturday, December 8

Welcome Back Networking Breakfast
8:00 - 8:30am

Morning Session
8:30am - 1:00pm
• Case Framing: The Next Step in Persuasion
• Identifying and Developing Case Frames
• Echoes Throughout Trial


Invited Faculty:

Alejandro Blanco

Alejandro Blanco
Blanco Law Firm
Co-founder of the Trojan Horse Method

Gregory S. Cusimano

Gregory S. Cusimano
Cusimano, Roberts & Mills, LLC
Author of Winning Case Preparation

Kalpana Kotagal

Kalpana Kotagal
Cohen Milstein Sellers & Toll

W. Mark Lanier

W. Mark Lanier
The Lanier Law Firm

Ilya E. Lerma

Ilya E. Lerma
Law Offices of Ilya E. Lerma

Mark S. Mandell

Mark S. Mandell
Mandell, Schwartz & Boisclair, Ltd.
Author of Case Framing

David M. Oddo

David M. Oddo
Okun Oddo & Babat, PC
NYSTLA President

Ann B. Oldfather

Ann B. Oldfather
Oldfather Law Firm

Kathleen Flynn Peterson, course advisor

Kathleen Flynn Peterson
Robins Kaplan

Ben R. Rubinowitz

Ben B. Rubinowitz
Gair, Gair, Conason, Steigman, Mackauf, Bloom & Rubinowitz

Elise R. Sanguinetti

Elise R. Sanguinetti
Arias Sanguinetti Wang Torrijos, LLP
AAJ President

David A. Wenner, course advisor

David A. Wenner
Snyder & Wenner
Author of Winning Case Preparation


AAJ has a limited number of rooms available at The Westin New York at Times Square at a special group rate of $399.00 per night for single and double occupancy, plus any applicable taxes (currently 14.75%) and fees. To reserve a room, CLICK HERE or call the Westin reservation line at (888) 627-7149 and state that you are booking with the American Association for Justice. For cancellations or alterations to existing reservations contact the hotel directly. AAJ is not responsible for cancellation or early departure fees.

The cut-off date for reservations at the Westin New York at Times Square is November 7, 2018.

The Westin New York at Times Square
270 West 43rd Street
New York, NY 10036
Toll Free: (888) 627-7149
Local: (212)-201-2700


Who should attend:

This is an open program—invite a plaintiff trial lawyer colleague! Nonmembers can register by calling AAJ Education at 800.622.1791 or 202.965.3500, ext. 8612.

Program Location:

The Westin New York at Times Square
270 W. 43rd St.
New York, NY 10036
(212) 201-2700


Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, ext. 8612.

MCLE/NCA Requirements:

AAJ has filed for CLE/MCLE credit in the appropriate jurisdictions.  In many jurisdictions, final approval is not available prior to the program and contingent upon approval from state bars and/or MCLE boards.  Total available credit hours may vary by jurisdiction.  AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by reading our FAQ calling the CLE Coordinator at 800-622-1791 or 202-965-3500, ext. 8612.​

Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Cancellation Policy:

Cancellations received in writing on or before November 29, 2018, will result in a refund less a 10% administrative charge. Cancellations received in writing November 30-December 4, 2018, will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received within 48 hours of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or education@justice.org.

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

Event Address:
The Westin New York at Times Square
270 West 43rd Street
New York, NY 10036
United States

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