Weekend with the Stars Seminar: The Power of Persuasion
The Westin New York at Times Square | New York, NY
Presented with the New York State Trial Lawyers Association
Endowed by Herman Herman & Katz, LLC
Sponsored by Martindale-Avvo and Consumer Attorney Marketing Group (CAMG)
Sponsored by Lisa Blue and Williams Kherker
About the Seminar:
With a focus on innovative, modern approaches to trial advocacy, this year's program features Mark Lanier on storyboards, Mark Mandell on Case Framing, and it will dig deep into other trial advocacy techniques with Greg Cusimano on Winning Case Preparation and Alejandro Blanco and Ilya Lerma on the Trojan Horse Method. Rounding out the faculty are trial lawyers Elise Sanguinetti, Ann Oldfather, Ben Rubinowitz, and David Wenner. Join us in New York City to harness the power of persuasion and better connect with judges and juries.
This is your opportunity to get away. Take in a Broadway show, dine in midtown, and shop on Fifth Avenue, as you make the most of your time in New York during the best time of the year. Start the New Year with a fresh perspective.
$995 for AAJ/NYSTLA Members | $1195 for Nonmembers
Members of the New York State Trial Lawyers Association can register at AAJ member rate! Call AAJ Education at 800-622-1791 for details.
Extend Your Stay: Save $100 when you attend both the Class Action Seminar and Weekend with the Stars! This discount is not available online. To take advantage of this offer, send your registration form by email (email@example.com) or fax (202-625-7084), or call AAJ Education at 800-622-1791.
If you are an AAJ member and have been admitted to the bar for five years or less, you can attend this seminar for 50% off. (Does not apply if you have previously attended an AAJ Education seminar or college). Discount not available online, please call AAJ Education to take advantage.
AAJ Paralegal Affiliates may attend this college and receive 50% off the registration fee if they are employed by and attending with an AAJ plaintiff attorney from the same firm with the same firm address. Discount not available online, please call AAJ Education to take advantage.
Not an AAJ member? Call us at 202-965-3500, ext. 8612 to register.
Contact AAJ Education: 800-622-1791 | 202-965-3500, ext. 8612 | firstname.lastname@example.org
Friday, December 7
Registration and Welcome Networking Breakfast
7:30 - 8:30am
8:30am - 12:30pm
Moderator: David M. Oddo, NYSTLA President
• Maximize Your Impact with Storyboards
W. Mark Lanier, The Lanier Law Firm
• Build the Foundation for Success: The Bottom UpTM Approach and Winning Case Preparation
Greg Cusimano and David Wenner, Authors of Winning Case Preparation
12:30 - 1:30pm
1:30 - 5:00pm
• From the Big Screen to Your Office: Lessons from Hollywood to Develop Your Firm's Inclusion Policies and Promote Diversity
Kalpana Kotagal, Cohen Milstein Sellers & Toll
• Trojan Horse Method
Alejandro Blanco, Blanco Law Firm and Trojan Horse, LLC
Ilya Lerma, Law Offices of Ilya E. Lerma
- Exploring the Theory and Science
- Trojan Horse in Action: Live Demonstration
Saturday, December 8
8:00 - 8:30am
8:30am - 1:00pm
Moderator: Elise M. Sanguinetti, AAJ President
• Case Framing: The Next Step in Persuasion
Mark Mandell, Author of Case Framing
• Identifying and Developing Case Frames
Anne Oldfather, Oldfather Law Firm
• Echoes Throughout Trial
Ben Rubinowitz, Gair, Hair, Conason, Steigman, Mackauf, Bloom & Rubinowitz
Alejandro Blanco is the co-founder of the “Trojan Horse Method.” Familiar with cutting-edge trial strategy, he frequently teaches and works with trial teams to reach seemingly impossible goals. Alejandro will explore the science and theory underlying the “Trojan Horse Method” and demonstrate the technique in action.
Gregory S. Cusimano
Greg Cusimano is an accomplished trial lawyer, educator, and coauthor of bestseller, Winning Case Preparation. He codeveloped the Jury Bias Model™ to train trial lawyers to identify the issues jurors care about and who holds dangerous biases. Greg will explore Bottom Up™ Preparation—the latest research and next steps in confronting and overcoming bias.
Coauthor of the “Inclusion Rider,” referenced by Frances McDormand at the 2018 Academy Awards, Kalpana Kotagal focuses her practice on employment and civil rights litigation. She will address how the legal profession can learn from other industries to reduce and eliminate gender pay discrepancies and foster inclusive hiring practices.
W. Mark Lanier
As the leader of the trial team on many record-setting verdicts, including Vioxx®, Actos®, Pinnacle metal-on-metal hip implant, and talc, Mark Lanier knows how to develop and deliver a story that resonates with jurors. Hear his insights and strategies.
Ilya E. Lerma
Ilya Lerma has the skill and passion to successfully take on governmental entities, hospitals, multinational corporations, and insurance carriers to ensure justice for her clients. She is an instructor for the “Trojan Horse Method” and will demonstrate an opening statement and voir dire using the method.
Mark S. Mandell
Mark Mandell is the author and innovator of Case Framing, the renowned method which focuses jurors on key issues and empowers them to make decisions. A past president of the American Association for Justice and Rhode Island Trial Lawyers Association, Mark will share the fundamental principles of Case Framing.
David M. Oddo
David Oddo is the President of the New York State Trial Lawyers Association. Known for the attention he gives to his clients as well as his trial advocacy skills, he is honored to work in a field that makes such an important difference in people’s lives.
Ann B. Oldfather
Ann Oldfather has successfully represented clients in cases ranging from medical negligence and products liability to civil rights and abuse cases and has extensive experience trying cases in rural and conservative jurisdictions. Ann will focus on how to identify and develop your case frame.
Kathleen Flynn Peterson, course advisor
Kathleen Flynn Peterson, course advisor, is a past president of the American Association for Justice and the Minnesota Association for Justice. Kathleen’s practice focuses on helping individuals and families who have experienced injury or death as a result of medical negligence.
Ben R. Rubinowitz
Meticulous attention to detail and innate ability to break down complex concepts have propelled Ben Rubinowitz to the top of the legal profession and helped him secure two of the largest verdicts in the country in 2017. Ben will concentrate on one of the critical elements of case framing, using “Echoes” at trial.
Elise R. Sanguinetti
Elise Sanguinetti is the President of the American Association for Justice and a past president of Consumer Attorneys of California. She is a sought-after speaker on trial skills and is nationally recognized for her knowledge on the legal implications of automated driving. Elise is passionate about being a trial lawyer and the work she does for her clients.
David A. Wenner, course advisor
A nationally recognized authority on decision-making science and co-developer of the Jury Bias Method™, speaker and course advisor, David Wenner, brings decades of courtroom experience and is coauthor of the recent release and bestseller, Winning Case Preparation. Hear from David on how to plan for and confront bias at the onset of a case, including Bottom Up™ Preparation and other new developments in the Jury Bias Method.
AAJ has a limited number of rooms available at The Westin New York at Times Square at a special group rate of $399.00 per night for single and double occupancy, plus any applicable taxes (currently 14.75%) and fees. To reserve a room, CLICK HERE or call the Westin reservation line at (888) 627-7149 and state that you are booking with the American Association for Justice. For cancellations or alterations to existing reservations contact the hotel directly. AAJ is not responsible for cancellation or early departure fees.
The cut-off date for reservations at the Westin New York at Times Square is November 14, 2018.
The Westin New York at Times Square
270 West 43rd Street
New York, NY 10036
Toll Free: (888) 627-7149
This is an open program—invite a plaintiff trial lawyer colleague! Nonmembers can register by calling AAJ Education at 800.622.1791 or 202.965.3500, ext. 8612.
The Westin New York at Times Square
270 W. 43rd St.
New York, NY 10036
Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, ext. 8612.
AAJ has filed for CLE/MCLE credit in the appropriate jurisdictions. In many jurisdictions, final approval is not available prior to the program and contingent upon approval from state bars and/or MCLE boards. Total available credit hours may vary by jurisdiction. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by reading our FAQ calling the CLE Coordinator at 800-622-1791 or 202-965-3500, ext. 8612.
Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.
* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.
AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.
Cancellations received in writing on or before November 29, 2018, will result in a refund less a 10% administrative charge. Cancellations received in writing November 30-December 4, 2018, will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received within 48 hours of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or email@example.com.
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