Advanced Case Framing Seminar | The American Association For Justice

Advanced Case Framing Seminar

September 6, 2019 to September 7, 2019
Program Information:

The Logan Hotel | Philadelphia, PA

Sponsored by Lisa Blue and Williams Hart

About the Seminar:

Join Mark Mandell, past AAJ President and author of Case FramingTM and the new Advanced Case FramingTM, and experienced trial lawyers for the newest insights and techniques in case framing.  Through the lectures, interactive panels, and a Q&A session, faculty will guide you through this comprehensive, empirically-based model and share how to identify case frames, hone in on the I-Just-Can’t-Get Over issues, and create echoes, plus focus on how to make case framing part of your voir dire strategy.  Leave empowered to put case framing in practice and get results in your cases!

Registration Fees:

On or before August 3, 2019: $945 for AAJ and PAJ Members | $1,145 for nonmembers
After August 3, 2019: $995 for AAJ and PAJ Members | $1,195 for nonmembers

As part of your registration, receive a free copy of Advanced Case Framing!

Praise for Advanced Case Framing:

To learn more about Mark Mandell's new book, CLICK HERE

“Mark Mandell shares the deep, often subconscious beliefs that help drive a juror’s decision-making and how to wrap your client’s story within the frame of those beliefs. Take this book with you into the courtroom and use its power for good.”

—Randi McGinn, author of Changing Laws, Saving Lives and member of the Inner Circle of Advocates

“With his newest book, Advanced Case Framing, Mark Mandell again proves to be one of our leading pioneers. The book solves so many advocacy problems and adds so many strengths that it’s hard to see how he’ll ever follow it up, but we know he will. In Advanced Case Framing, Mark refines his powerful framing approach. He expands on secondary case frames; provides widely usable examples of case frames such as ‘Do Your Job,’ ‘Know Your Limits,’ and more you’ll use case after case; and seamlessly incorporates his formidable ‘I-Just-Can’t-Get Over’ technique. He shows you how to lead jurors out of the thicket of conflicting witnesses, arguments, laws, and biases—and into the clarity, simplicity, and urgency of seeing your case just the way you want them to.”

—David Ball, trial consultant and author of David Ball on Damages

“Mark Mandell’s Case Framing speeches and Case Framing changed the way lawyers in our firm prepare for and approach and try cases. It works, and it works exceptionally well! Advanced Case Framing delivers in taking the energized trial lawyer to a different level—a different way of thinking—a unique way of conceptualizing the issues in the case.”

—John F. Romano, past president of the National Trial Lawyers and fellow of the International Academy of Trial Lawyers

To see more reviews of Advanced Case Framing, CLICK HERE, and look for the print release this summer!

Not an AAJ member? Call us at 202-965-3500, ext. 8612 to register.

If you are an AAJ member and have been admitted to the bar for five years or less, you can attend this seminar for 50% off. (Does not apply if you have previously attended an AAJ Education seminar or college). This discount is not available online, please call 800-622-1791 for more information.
AAJ Paralegal Affiliates may attend this seminar and receive 50% off the registration fee if they are employed by and attending with an AAJ plaintiff attorney from the same firm with the same firm address. This discount is not available online, please call 800-622-1791 for more information.

Contact AAJ Education: 800-622-1791 | 202-965-3500, ext. 8612 |​​


Friday, September 6

Registration and Welcome Breakfast
7:30 - 8:00am

Morning Session
8:00am - 12:30pm
• Advanced Case Framing
• The Science of Case Framing
• Case Frames

Networking Lunch
12:30 - 1:30pm

Afternoon Session
1:30 - 5:15pm
• I-Just-Can't-Get-Over Issues
• Creating Echoes: Part I
• Creating Echoes: Part II
• Case Framing and the Use of Pretrial Online Surveys

Networking Reception
5:45 - 6:45pm

Saturday, September 7

Welcome Back Networking Breakfast
8:15 - 8:45am

Morning Session
8:45am - 12:05pm
• Advanced Case Framing II
• Case Framing and Voir Dire

Lunch Break
12:05 - 1:15pm

Afternoon Session
1:15 - 4:00pm
• Case Framing and Voir Dire
• Q&A: Case Framing in Your Case


Invited Faculty:

Charla Aldous

Charla Aldous is the founder of Aldous Walker, where she concentrates her practice in general civil litigation, personal injury, medical negligence, products liability, and wrongful death litigation. Ms. Aldous has been listed as a “Best Lawyer in America” for more than a decade. She has also received numerous awards and recognitions, including the 2015 Texas Lawyer Lifetime Achievement Award, Dallas 500 Business Leaders, and is consistently named one of the top lawyers in Dallas. She has served as past-president and current executive committee member of the American Board of Trial Advocates (ABOTA)’s Dallas Chapter, is a member of the prestigious Inner Circle of Advocates, the Texas Trial Lawyers, Dallas County Bar, and Dallas Trial Lawyers Association. Aldous Walker LLP is located in Dallas, TX.

John Campbell

John Campbell is a co-founder of Empirical Jury, and an accomplished trial and appellate attorney. He has appeared or practiced before the Missouri Supreme Court, the Missouri Court of Appeals, the Illinois Court of Appeals, the Eighth Circuit Court of Appeals, the United States Supreme Court and dozens of trial courts around the country. As a trial and appellate lawyer, he is ranked by SuperLawyer and Best Lawyers. He is rated AV Preeminent on Martindale Hubbell and has served as lead counsel in cases that resulted in recoveries for his clients. Mr. Campbell also works as a Professor at the University of Denver where he seeks to improve the law through scholarship and training the next generation of lawyers.

Mark S. Mandell, course advisor

Mark S. Mandell is a past president of the American Association Justice (AAJ) and has also chaired numerous AAJ committees including the Council of Presidents, the Committee on the Courts, Public Affairs, State Affairs and the Leadership Development Committee. Board certified by the National Board of Trial Advocacy as a Civil Trial Specialist, he is a past president of both the Rhode Island Trial Lawyers Association and the Rhode Island Bar Association. He is a member of the prestigious Inner Circle of Advocates, which limits membership to 100 of the best trial lawyers in the country. In 2018, he received the Howard Twiggs Award from AAJ recognizing his passion, civility, cordiality, professionalism, and courtroom advocacy. Mr. Mandell is a senior partner with the firm of Mandell, Boisclair & Mandell, an AAJ Leaders Forum member, in Providence, Rhode Island.

Randi McGinn

Randi McGinn is the senior partner in the law firm of McGinn, Montoya, Love & Curry, P.A. She is known for her creativity in the courtroom and use of demonstrative evidence to visualize opening, direct, cross-examination, and closing argument. Ms. McGinn is past-president of the New Mexico Trial Lawyers Association and a member of the International Academy of Trial Lawyers, vice president of the Inner Circle of Advocates, and a member of the American Board of Criminal Lawyers. Ms. McGinn is a member of the American Association for Justice’s Press Advisory Board and National College of Advocacy Board of Trustees. McGinn, Carpenter, Montoya & Love, P.A., is an AAJ Leaders Forum member and is located in Albuquerque, New Mexico.

Ben Rubinowitz

Ben Rubinowitz has made his mark as a leading trial lawyer by combining hard work and dedication with his courtroom skills and presence. Mr. Rubinowitz started his career as a prosecutor, where he honed the trial skills that would later become his hallmark. From there, he began serving as a trial lawyer representing severely injured plaintiffs in personal injury cases, eventually joining the law firm of Gair Gair Conason Rubinowitz Bloom Hershenhorn Steigman & Makcauf in 1989. For the past 15 years, he has been featured in New York Magazine’s ”Best Lawyers in New York.” For the past 12 years, he has been recognized in the New York Times as one of the “Top 100” lawyers in the New York Metro area. He is a member of the prestigious Inner Circle of Advocates, limited to the top 100 plaintiff trial lawyers in the country. Gair Gair Conason Rubinowitz Bloom Hershenhorn Steigman & Mackauf has offices in New York, New York and Newark, New Jersey.

Shanin Specter

Shanin Specter is a founding partner of the law firm of Kline & Specter in Philadelphia, Pennsylvania, one of the leading catastrophic injury firms in the United States. Mr. Specter is a member of the Inner Circle of Advocates, whose membership is limited to the top 100 plaintiffs’ trial attorneys in the United States, and is the recipient of the Michael A. Musmanno Award, the highest honor conferred by the Philadelphia Trial Lawyers Association, and the Pennsylvania Association for Justice's Milton D. Rosenberg Award. Beyond winning substantial compensation for his clients, many of Mr. Specter’s cases has prompted changes that provide a societal benefit, including improvements to vehicle safety, nursing and hospital procedures, the safe operation of police cars, training for the use of CPR at public institutions, and inspections, installation and maintenance of utility power lines. Mr. Specter earned undergraduate degree with honors from Haverford College, his law degree from the University of Pennsylvania, and an L.L.M. with First Honors from Cambridge University. Mr. Specter currently teaches at Penn Law School and has taught at Stanford, Berkeley, and Hastings Law Schools. Mr. Specter is a member of the Philadelphia Trial Lawyers Association, the Pennsylvania Association for Justice, and donates to AAJ’s PAC. He has written numerous articles and has been published on, The Daily Beast, and in The Philadelphia Inquirer and is the author of a chapter in Global Perspectives on Alternative Dispute Resolution (Intersentia, 2014). Kline & Specter, an AAJ Leaders Forum firm, has offices in Philadelphia; Pittsburgh; Cherry Hill, New Jersey; Wilmington; and New York City.

David Wenner

David Wenner is nationally recognized as an authority on juror bias and decision-making and a co-developer of the Jury Bias Method™ as well as a co-author of the bestselling book Winning Case Preparation (AAJ Press/Trial Guides). Mr. Wenner has spent the last two decades prosecuting wrongful death and catastrophic injury cases, speaking to lawyers across the country on juror bias and decision-making, and creating a successful juror bias model. He has served on the National College of Advocacy’s (NCA) Board of Trustees, is a Diplomate of the NCA, is co-chair of the Jury Bias Litigation Group, and a member of the da Vinci Robotic Surgery Litigation Group, Professional Negligence Section, and Section on Toxic, Environmental, and Pharmaceutical Torts. Mr. Wenner is a partner in the AAJ Leaders Forum member law firm of Snyder & Wenner, P.C., located in Phoenix, Arizona.

Who should attend:

This is an open program—invite a plaintiff trial lawyer colleague!

Program Location:

The Logan Hotel
1 Logan Square
Philadelphia, PA 19103


Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, extension 8612.

MCLE/NCA Requirements:

AAJ has filed for MCLE credit in the appropriate jurisdictions.  Registered participants can receive CLE* credits depending on the jurisdiction and will be applied to your participation in AAJ’s professional recognition programs. AAJ Education programs are routinely accredited by states requiring continuing legal education. Available CLE/MCLE credits are contingent upon approval from state bars and/or MCLE boards and may vary by jurisdiction. CLE questions may be addressed by calling the CLE Assistant at 800-424-2725, ext. 8612 or 202-965-3500, ext. 8612.​

Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791 or 202.965.3500, ext. 8612. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612. 

Cancellation Policy:

Cancellations received in writing on or before August 29, 2019 will result in a refund less a 10% administrative charge. Cancellations received in writing August 30-September 3, 2019 will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received 48 hours of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

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