Marketing & Management Seminar | The American Association For Justice

Marketing & Management Seminar

February 1, 2019
Program Information:

Loews Miami Beach Hotel | Miami Beach, FL

Sponsored by Lisa Blue and Williams Kherkher

About the Seminar:

This year’s annual Marketing & Management Seminar will give you all the tools you need to run a successful practice. Our faculty, comprised of marketing professionals and tech-savvy trial attorneys, will teach you the latest in SEO trends, the pros and cons of case management software systems, must-have apps for plaintiff attorneys, how to maximize your social media accounts using Instagram, Facebook Live, Facebook Messenger, Whatsapp, and more! Plus, schedule a one-on-one consultation with a marketing professional to explore ways to increase your social media presence, cut operating costs, manage your online reputation, or improve your firm’s website. Make the most of your trip to Miami Beach by staying an extra few days and taking advantage of our Winter Convention registration combo package!

Participate via Livestream‒Watch Remotely in Real Time:

Livestream registration has closed. Please contact Playback Now at 770-447-0616 with any questions or technical difficulties. 

Registration Fee:

AAJ Members: $299
Price applies to both in-person and livestream attendance. 

Online registration for this program has closed. You can still register onsite at the Loews Miami Beach. 

Bundle Discount: Register for AAJ's 2019 Winter Convention and add on the Marketing & Management Seminar for only $149! Select the seminar as an add-on option at checkout to take advantage of this special offer.

Contact AAJ Education: 800-622-1791 | 202-965-3500, ext. 8612 |​​​


Friday, February 1

7:00 - 8:00am

Morning Session
8:00am - 12:15pm
     • Developing Your Marketing Plan
     • Case Management Software (Open Discussion)
     • Nuts and Bolts of Running Your Own Facebook Live Show
     • Engage Your Social Media Audience
     • How to Make the Most of Your Instagram Account
     • An Honest Look at Your Firm and What You Can Do to Improve

Lunch Break
12:15 - 1:15pm

Afternoon Session
1:15 - 5:00pm
     • Marketing Strategies with Sam Glover
          - Marketing Strategies Q&A
          - Small Firm Scorecard
     • Intake & Conversion
     • Best Hiring (and Firing) Practices
     • Tracking Your Marketing Efforts
     • Advanced Marketing Techniques
     • SEO: What Kind of Content Can You Provide Your Web Provider, So You Can Help Them?


Invited Faculty:

Stacey E. Burke

Stacey E. Burke is an attorney who provides consulting services to law firms across the country. She has worked with over 150 law firms in a wide range of practice areas in many different states. If you have a question about law firm marketing, Stacey knows the answer. She is well known for devising effective marketing strategies that stay within a law firm’s budget. Stacey lives in Houston with her two daughters, fiancé, and two French bulldogs and eats a lot of popcorn. Ms. Burke is a member of the American Association for Justice’s Publications Committee. Stacey E. Burke, PC is located in Houston, TX.

Stephanie A. Everett

Stephanie A. Everett helps small firm lawyers build and grow joyful and successful businesses because work should be awesome. After launching and running her own litigation boutique, she shifted gears and launched Georgia’s incubator for newer lawyers starting socially conscious law firms. As the Community Director for, Stephanie facilitates Insider (a free community for solo and small firm lawyers) and Lawyerist Lab and Lab Pro (paid programs teaching and supporting lawyers with designing, growing, and managing their law business).

Melissa Hague, course advisor

Melissa Hague has dedicated her career to the successful and diligent prosecution of complex mass tort cases with a focus on medical devices. She has been named a Rising Star in Pennsylvania Super Lawyers since 2013 and was selected for the state of New Jersey as The National Trial Lawyers: Top 40 Under 40. Ms. Hague is an active member of the American Association for Justice (AAJ). She serves on several AAJ committees such as the Voter Protection Committee, Election Committee, Board of Governors, New Lawyers Division (NLD), where she is the Representative to AAJ Board of Governors, and she is generous donor to AAJ PAC. She is also a co-chair of AAJ’s Marketing and Practice Development Committee. Ms. Hague is a partner with the firm Goldman Scarlato & Penny, PC, which is located in Philadelphia, PA.

Megan Hargroder

Megan Hargroder works in media marketing and social media strategy. She creates law firm websites that establish rapport and build trust—even with wary, skeptical strangers. Her websites get amazing results because they tell the lawyers’ unique, authentic stories in a way that deeply resonates with their ideal prospective clients. She has spoken several times at CLE seminars. Ms. Hargroder serves as the CEO and Lead Strategist at Conversations, LLC in New Orleans, LA.

Morris H. Lilienthal

Morris H. Lilienthal focuses his practice on car accidents, personal injury, wrongful death, nursing home negligence, products liability, insurance bad faith, and fraud. He also hosts The Mo Show Live, a Facebook Live event that features interviews with prominent community members of Alabama. He is a member of the American Association for Justice, Alabama Association for Justice, and the Huntsville-Madison County Bar Association. Mr. Lilienthal is a shareholder at Martinson and Beason, PC, a law firm that focuses on personal injury in Huntsville, AL.

Christopher T. Nace

Christopher T. Nace, course advisor, works in all practice areas of his firm, including medical negligence, drug and product liability, motor vehicle crashes, wrongful death, and other negligence and personal injury matters. Mr. Nace currently serves as a Governor at-Large member of the American Association for Justice (AAJ) Board of Governors and is the current Secretary of the National College of Advocacy Board of Trustees. He is also a Past-Chair of AAJ’s New Lawyers Division, Membership Oversight Committee, and is a generous AAJ PAC Eagle and State donor. Mr. Nace is the President of the Trial Lawyers Association of Metropolitan Washington, DC. He has twice been awarded the AAJ Distinguished Service Award and is also a past recipient of the Wiedman Wysoki Award and the Heavy Lifting Award. He has been recognized by Best Lawyers, Super Lawyers, and Washingtonian Magazine, and as one of the National Trial Lawyers Top 100. Mr. Nace is an attorney with Paulson & Nace, PLLC, located in Washington, DC.

Amber M. Pang Parra

Amber M. Pang Parra represents clients nationwide who are injured by pharmaceutical drugs, medical devices, and dangerous and defective products.  She also represents disabled veterans challenging disability appeals.  Ms. Pang Parra also has extensive experience working with state and federal courts.   Ms. Pang Parra is a member of the American Association for Justice (AAJ), as well as a member of AAJ’s Committee on the Judiciary. She also holds memberships with the State Bar of Texas, Texas Trial Lawyers Association, American Immigration Lawyers Association, among others. She is an alumna of AAJ’s Leadership Academy. Ms. Pang Parra is a member of AAJ’s Committee on the Judiciary. Ms. Pang Parra is currently leads the Pharmaceuticals, Health Care & Consumer Law Division at Justinian & Associates PLLC, working primarily out of their San Antonio, TX office.

Nalini Prasad

Nalini Prasad has worked alongside Seth Price – Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital – to create a digital marketing agency focused on helping small law firms build their business and stand out online. She frequently speaks to legal audiences across the country on the intersection of utilizing best practices of trending SEO techniques and generating quality leads online. She also shares tips on creative ways to leverage traditional offline marketing efforts to increase a firm's online presence. As Chief Strategy Officer at BluShark Digital, she designs and implements cutting-edge strategies that build brands and work to increase quality leads online for clients through four fundamental aspects of digital marketing—content creation, link-building, and technical and local SEO. BluShark Digital is located in Washington, DC.

Seth Price

Seth Price concentrates his practice in civil law pertaining to personal injury, wrongful death, medical negligence, and workers’ compensation. He oversees all marketing and business development at his firm, relying heavily upon his extensive digital marketing expertise. Mr. Price has received an “AV” rating by Martindale-Hubbell, and he has earned a perfect 10 rating by AVVO. He has been named a Top 100 Trial Lawyer in Washington, DC, and a Washington, DC Super Lawyer. He is a member of the American Association for Justice’s (AAJ) Marketing and Practice Development Committee, Public Education Committee, and he is a generous donor to AAJ PAC. Mr. Price is a founding and managing partner with Price Benowitz, LLP, an AAJ Leaders Forum member, located in Washington, DC. He is also the founder of BluShark Digital, LLC. 

Jessica K. Pride

Jessica K. Pride has dedicated her entire legal career to the representation of victims of catastrophic injuries, wrongful death, and sexual assault. Ms. Pride was awarded San Diego’s Business Journal’s Best of the Bar 2014, and she has been honored as one of San Diego’s Top Young Attorneys by The Daily Transcript. The San Diego County Bar Association awarded her Outstanding Service by a New Lawyer, and she was named among the Top 40 Under 40 Professionals by San Diego Metro Magazine. Ms. Pride is a past chair of the American Association for Justice’s (AAJ) New Lawyers Division (NLD) and is a member of AAJ’s Voter Protection Committee and Marketing and Practice Development Committee. Ms. Pride generously donates to AAJ PAC, and the Pride Law Firm is located in San Diego, CA.

Matthew Rosenberg

Matthew Rosenberg focuses his practice on representing individuals seriously injured or killed in motor vehicle crashes. Mr. Rosenberg has been repeatedly designated a Pennsylvania Super Lawyer Rising Star. He has been named a Select Lawyer in Personal Injury & Auto Accidents Law by Susquehanna Style Magazine and recognized by The National Trial Lawyers as a Top 100 Trial Lawyer. Mr. Rosenberg is a member of the Board of Governors for both the American Association for Justice (AAJ) and the Pennsylvania Association for Justice (PAJ). He is a member of AAJ’s Motor Vehicle Collision, Highway and Premises Liability Section, and he is a generous donor to AAJ PAC. Mr. Rosenberg is a partner with Handler Henning & Rosenberg, LLP, an AAJ Leaders Forum member, located in Harrisburg, PA.

Conrad Saam

Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on the legal market. Called the “Gary V of Legal”, he is the author of The FindLaw Jailbreak Guide, a Google Small Business Advisor and has held positions for various ABA’s Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry. Mr. Saam is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award. Mockingbird Marketing is located in Seattle, WA. 

John "Jay" A. Stefani

John “Jay” A. Stefani is a trial lawyer concentrating on helping individuals and families affected by trucking collisions, car crashes, and wrongful death. He has represented people in these situations his entire legal career. He was selected as a Leading Lawyer for Illinois in 2018, and previously he had been chosen as an Emerging Lawyer for Illinois in 2017. Mr. Stefani has also been honored as an Illinois Super Lawyers Rising Star for 2012, 2014, 2015, and 2016. He currently serves as Secretary of the American Association for Justice (AAJ) Sole Practitioner and Small Firm Section Committee. He is also a member of the AAJ’s Motor Vehicle Collision Section and is a generous donor to AAJ PAC. Mr. Stefani is currently a managing partner at Levinson and Stefani Injury Lawyers in Chicago, IL.

Tad Thomas, course advisor

Tad Thomas concentrates his practice in civil litigation and the representation of individuals and companies injured at the hands of others. He specifically focuses on matters involving motor vehicle and trucking accidents, medical negligence, nursing home abuse and neglect, products liability, class actions, and other serious personal injury matters. Mr. Thomas is the Treasurer of the American Association for Justice (AAJ), cochair of AAJ’s Marketing and Practice Development Committee, chair of AAJ’s Leaders Forum Advisory Board, and involved in many other AAJ committees. He is a generous AAJ PAC Eagle and State donor, and Thomas Law Offices, PLLC, an AAJ Leaders Forum member, are located in Louisville, KY.

Argyrios "Gyi" E. Tsakalakis

Argyrios “Gyi” E. Tsakalakis has been helping lawyers use the internet to receive clients since 2008. As a non-practicing lawyer, he is familiar with the unique considerations and challenges of effectively marketing a law practice. Mr. Tsakalakis is regularly invited to teach lawyers about online legal marketing and has recently done presentations for the American Association for Justice (AAJ), Chicago Bar Association’s (CBA) Law Practice Management Section, and AVVO’s Lawyernomics Conference. He is currently a member of AAJ. Mr. Tsakalakis is the co-founder and director of AttorneySync, located in Chicago, IL.


The Marketing & Management Seminar will be held the day before the 2019 AAJ Winter Convention. There are several housing options close to the convention center. Hotel information and room availability can be found by clicking HERE.

Who should attend:

This seminar is open to AAJ members (Regular, Life, Sustaining, President’s Club, and Leaders Forum). AAJ Paralegal Affiliates or Marketing staff may attend this seminar if they are employed by an AAJ plaintiff attorney (Regular, Life, Sustaining, President’s Club, and Leaders Forum) with the same firm address who is sponsoring their attendance.

Program Location:

Loews Miami Beach Hotel
1601 Collins Avenue
Miami Beach, FL 33139
(305) 604-1601


Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, extension 8612.

If I cannot participate on the scheduled date are recordings available?:

Recordings of this seminar are available for purchase through our audio/video provider PlaybackAAJ.  Please call 800.241.7785 or click HERE to place your order. Fulfillment of orders will occur one week after the program date.

MCLE/NCA Requirements:


AAJ has filed for MCLE credit in the appropriate jurisdictions.  Registered participants can receive approximately 2 CLE* credits depending on the jurisdiction and will be applied to your participation in AAJ’s professional recognition programs. AAJ Education programs are routinely accredited by states requiring continuing legal education. Available CLE/MCLE credits are contingent upon approval from state bars and/or MCLE boards and may vary by jurisdiction. CLE questions may be addressed by calling the CLE Assistant at 800-622-1791.​

Click here to learn more about AAJ's Professional Recognition Programs, Achievement Recognition Program (ARP) and Advanced Studies in Trial Advocacy (ASTA), or call 800.622.1791. The Achievement Recognition Program (ARP) provides Advocate, Fellow, and Diplomate recognition to AAJ members. To gain ARP credits, submit a certificate of attendance for every seminar, college, and convention you attend.

* Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider.

Special Assistance:

AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612. 

Cancellation Policy:

Cancellations received in writing on or before January 24, 2019 will result in a refund less a 10% administrative charge. Cancellations received in writing January 25-29, 2019 will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received 48 hours of the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or

Contribute to the AAJ Education Fund:

Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system. Learn more>>

Terms and Conditions:

The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the character and purpose of the event. All American Association for Justice badges are the property of the American Association for Justice and must be returned upon request.

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

Event Address:
Loews Miami Beach Hotel
1601 Collins Ave
Miami Beach, FL 33139
United States

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For additional assistance
Please call 800.241.7785

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