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Virtual Case Planning

AAJ's cost-effective solution to focusing grouping your next case.

About the Program

Focus groups are invaluable tools for finding the key issues and weaknesses in your client’s case—but they can be time-consuming and expensive to run. This virtual program takes the guesswork out of conducting your own focus groups and matches you with experienced faculty to guide you through the process. You get three different, hand-picked focus groups with participants from your case’s jurisdiction.

Learn More or Register

Registration Includes:

  • You’ll be assigned to a faculty member for one-on-one case analysis
  • Bring an additional member of your trial team at no cost
  • Access to lectures on getting the most of the virtual focus groups, and developing your trial story and juror decision-making in a virtual world

Registration Fee: $7,500 for AAJ Members

The registration fee includes a second member of your trial team.

Additional fees may apply for extra focus group sessions, extra focus group participants, and other options possible based on your needs. AAJ staff will work with individual registrants to determine the best package for your case.

Additional Details


Pre-Program Meeting

Participant and faculty planning session: developing the trial story and preparing for the first concept and the first structured focus group sessions. AAJ staff will assign participants to private virtual breakout rooms with their focus group facilitator/faculty member.

Day 1

  • Prepare for First Concept Focus Group (30 minutes)
  • Concept Focus Group (2 hours)
  • Lunch break
  • Prepare for First Structured Focus Group (1 hour)
  • First Structured Focus Group (2 hours)
  • Individual Case Analysis (1 hour)

Day 2

  • Pre-Focus Group Preparation (30 minutes)
  • Second Structured Focus Group (2 hours)
  • Individual Case Analysis: Synthesizing the Focus Group Result (1.5 hours)

Extra focus group sessions, additional focus group participants, and other options possible based on your needs.

Faculty assignments are subject to change. 

Cancellation Policy

Cancellations received in writing more than three weeks in advance of your first focus group session will result in a refund less a 10% administrative charge. Requests for refunds or vouchers received within three weeks of your first focus group session will not be honored. Please note, all cancellation requests must be made in writing. Email your cancellation notice to AAJ Staff at education@justice.org.

MCLE Credit Information

This webinar is currently is the process of being credited for 11* hours of CLE credit.
Please Note: Contact your state CLE administrator to determine whether it accepts webinars for mandatory CLE credit. Earn approximately 11* CLE credits to be applied to your participation in AAJ’s professional recognition programs. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by reading our FAQ or by calling the CLE Assistant at 800-622-1791 or 202-965-3500, ext. 9594.

Reasonable Accommodations

Individuals who need a reasonable accommodation under the Americans with Disabilities Act to access AAJ’s conferences or training courses should contact us by one of the following means:

  • Write to us at AAJ Education, 777 6th St NW, Suite 200, Washington, DC 20001;
  • Call us at (800) 622-1791; or
  • Send us an email at education@justice.org.

Requesters should provide information about the nature of the requested accommodation and include contact information (such as an email address, residential address, or telephone number) at which they can be reached. Depending on the nature of the request, we may need sufficient advance notice to provide a reasonable accommodation.

Terms and Conditions

By registering for this AAJ Education program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor roster.  AAJ may also need to contact you to service your membership record or to provide you with information about your membership, products and services, and advocacy and legislative updates.  By providing your contact information, including phone number, fax number, and email address, you consent and give permission for AAJ to contact you by any of those means, which may include calls to your mobile phone, faxes, or emails. You may contact AAJ at any time to change your preferences.

Questions? Contact Us.

Email education@justice.org for more information about the program.

AAJ’s Virtual Case Analysis program is by far the best value AAJ has to offer. For only $7,500 you get three focus groups , with participants from your specific venue. The faculty members are outstanding and do the bulk of the work for you. All you need to do is sit back and watch. I will definitely keep signing up for these programs. It is a no brainer.

Bruce H. Stern Stark & Stark Princeton, NJ
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