Online Focus Groups Webinar
On Demand
Friday, May 22, 2020
2:00 p.m.
Forming a Focus Group
• Finding participants
• Participant demographics - pitfalls and what to be aware of
• Getting the right mix
• Participant demographics - pitfalls and what to be aware of
• Getting the right mix
2:30 p.m.
Running a Virtual Focus Group
• What platform to use
• Testing video-recorded statements
• Document sharing
• Testing video-recorded statements
• Document sharing
3:00 p.m.
Special Issues in an Online Format
• Confidentiality and agreements regarding being recorded
• Payment
• Questionaires
• Payment
• Questionaires
3:30 p.m.
Post COVID-19 Focus Groups
• Who may be pro-defense or pro-plaintiff?
• Do demographics make a difference?
• What does the future hold?
• Do demographics make a difference?
• What does the future hold?
3:50 p.m.
Question and Answer Session
