Advanced Case Framing
Mark Mandell’s Case Framing®, released in 2015, quickly earned widespread acclaim as a classic and essential book for trial attorneys. Now, in Advanced Case Framing®, Mark refines his Case Framing® model and offers new ideas on Case Frames, I-Just-Can’t-Get-Over Issues, and Echoes. Providing real examples and a case study to reinforce the principles of the model, Mark shows readers in a step-by-step format how to focus jurors’ attention on the true issues. Advanced Case Framing® is a tool that all plaintiff lawyers should use to prepare and try a case from beginning to end so they can achieve better results for their clients.
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Learn more from Mark Mandell in his Case Framing book, available exclusively through AAJ Press! Order Case Framing
This book is not just a sequel to Mark’s innovative and brilliant first book, Case Framing. It’s a lot more than that. Mark takes his Case Framing concept to a whole new level of persuasion with careful explanations and copious examples, including a case study of what has to be one of the most difficult personal injury trials ever won by anyone, anywhere.
Table of Contents
Part I: The Case Framing Model
- Chapter 1—About Case Framing
- Chapter 2—Case Framing—An Integrated Approach
- Chapter 3—Case Frames
- Chapter 4—I-Just-Can’t-Get-Over Issues
- Chapter 5—Echoes
- Chapter 6—Echoes II
- Chapter 7—How to Reframe and Overcome the Defense Proof
- Chapter 8—Case Framing and Voir Dire
Part II: Brown v. Ocean State Casino
- Chapter 9—The Facts of the Case
Part III: Brown v. Ocean State Casino—Obstacles to Overcome
- Chapter 10—Bad I-Just-Can’t-Get-Over Issues and the Defense Narrative
Part IV: Brown v. Ocean State Casino—Presenting Our Case Proof
- Chapter 11—Good I-Just-Can’t-Get-Over Issues
- Chapter 12—Case Frames
- Chapter 13—The Plaintiffs’ Case Narrative
- Chapter 14— Creating Echoes
Part V: Brown v. Ocean State Casino—Overcoming and Reframing the Defense Proof
- Chapter 15—Focus Groups
- Chapter 16—Motions in Limine
- Chapter 17—Other Pretrial Motions
- Chapter 18—Waiving Claims
- Chapter 19—Voir Dire
- Chapter 20—Motions During Trial
- Chapter 21—Objections During Trial
- Chapter 22—Inoculations
- Chapter 23—Cross-Examination
- Chapter 24—Judicial Notice and Jury Instructions
- Chapter 25—Jury Empowerment and Education
- Chapter 26—What Was Left of the Defense at the End of Closing Arguments?
Part VI: Brown v. Ocean State Casino—The Result
- Chapter 27—Settlement Negotiations During Trial
- Chapter 28—The Verdict
Part VII: On Being a Trial Lawyer
- Chapter 29—On Being a Trial Lawyer
Advanced Case Framing is the culmination of a lifetime of brilliant work in the courtroom by master trial lawyer, Mark Mandell. He has honed the art of the trial and provided a wonderful guide to be used over and over by lawyers at every stage of the case. Trial lawyers will be well-served to adapt anew Mark’s Case Framing principles provided in this book as they approach every case.
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