Advanced Case Framing® and Creating Echoes

About the Program

Hear from trial lawyer legends as they discuss the science-based method of Case Framing®. Get guidance on identifying issues that jurors “just can’t get over,” creating echoes that resonate with jurors, and digital anchors. Faculty include Mark Mandell, Paul Luvera, David Wenner, Ibiere Seck, Bob Michael, Ben Rubinowitz, and Jon Lomurro.

This session will include discussion on the following topics along with time for Q&A with the faculty:

• The Science Behind Case Framing®
• Merging the Science and Technique: Bringing Case Framing to Life
• Creating Echoes Pretrial
• Creating Echoes by Using Digital Anchors
• Creating Echoes at Trial