Ethics and Legal Marketing Webinar

Welcome Announcements

Ethics and Compliance in Legal Advertising

• ABA 7.2
• Avoiding misleading or false statements
• Disclosures and content oversight; attorney images
• Third party data purchasing—ethical in all industries except legal
• Records retention
• Where fraud currently exists, i.e. hot transfers
• Vetting an outsourced marketing company
• Artificial Intelligence

Question & Answer Session

Adjourn