The Art of Maximizing Damages at Trial Webinar

Welcome Announcement

Targeting Discovery for Trial Damages

• Written Discovery
• Family/Friend/Incident Witnesses
• Deposition Preparation
• Defense Witnesses
• Visuals
• Non-Economic Damages

Leveraging Big Data from Focus Groups to Maximize Damages

Building Momentum Through Witness Order

• Strategic Sequencing of Witnesses to Grow the Impact of Damages
• Starting and Ending Strong
• Leave a Lasting Impression Before Voir Dire and Breaks

Connecting Damages to Defendant’s Bad Act

• Threading Damages Throughout the Case and Ensuring Each Witness Contributes
• Using Liability Witnesses to Establish and Bolster Damages
• Defendant’s Cross
• Expert Direct and Cross
• Tying Damages Back to the Bad Act

Wrapping It Up: Damages in Closing Argument

• Reiterating Emotional and Economic Impacts Through Witness Voices
• Tying Witness Testimony to Figure or Ranges for Damages Awards
• Determining the Ask
• How to Ask
• Arming Jurors to Talk About Damages

Question and Answer Session