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On Demand: Marketing & Management Seminar

On Demand

Friday, February 07, 2020

8:00 - 8:15 a.m.
Welcome and Moderator Introductions
8:15 - 9:30 a.m.
Establishing a Marketing Plan for You and Your Firm
  • Launching Your Personal Marketing Plan   
  • Launching Your Firm's Marketing Plan   
9:30 - 10:15 a.m.
A Guide to Evaluating Your Staff
  • Essential Tips for Managing Your Staff   
  • Employee Perks:  Benefits for Your Staff    
10:15 - 10:45 a.m.
The Impact of Working with Faculty Members
10:45 - 11:15 a.m.
Sponsor Presentation and Break
11:15 - 11:45 a.m.
Foundations for Effective Succession Planning
11:45 a.m. - 12:15 p.m.
Managing Growth Strategies: Solo to 50+ Employees
12:15 - 1:15 p.m.
Lunch Break
1:15 - 2:00 p.m.
The Nuts and Bolts of Running Your Own Podcast
2:00 - 2:30 p.m.
You Don't Know Anything About Online Marketing
2:30 - 3:00 p.m.
Local Search and the Three Pack: More Critical Than Ever
3:00 - 3:30 p.m.
Sponsor Presentation and Break
3:30 - 4:15 p.m.
Advertising on Smart Speakers and Voice Search
4:15 - 4:45 p.m.
Unlocking Efficiencies in Your Firm That Allow You to Focus on Justice
  • Discovering Content Marketing that Attracts the Clients    
  • Utilizing: Blogs, Podcasts, Video, eBooks, Newsletters, and Whitepapers 
4:45 - 5:15 p.m.
5 Real-World Examples of Trial Lawyers Effectively Using Social Media