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Virtual Case Analysis: Online Focus Groups and One-on-One Strategy Planning

Trial Advocacy College

Wednesday, December 02, 2020

4:00 - 4:05 p.m.
Welcome Announcements and Introductions
4:05 - 4:35 p.m.
Rules for Getting the Most Out of Virtual Focus Groups
4:35 - 5:05 p.m.
Developing Your Trial Story and Juror Decision-Making in a Virtual World
5:05 - 6:00 p.m.
Participant and Faculty Planning Session
Developing the Trial Story and Preparing for the First Concept and the First Structured Focus Group Sessions

Thursday, December 03, 2020

10:00 - 11:00 a.m.
Focus Group Participant Check-In
10:30 - 11:00 a.m.
Pre-Focus Group Preparation: Last Minute Preparation for the First Concept Focus Group
11:00 a.m. - 1:00 p.m.
Concept Focus Group
1:00 - 2:30 p.m.
Lunch Break and Focus Group Participant Check-In
1:30 - 2:30 p.m.
Pre-Focus Group Preparation
2:30 - 4:30 p.m.
First Structured Focus Group
4:30 - 5:30 p.m.
Individual Case Analysis: Preparing for the Second Structured Focus Group
AAJ member participants and faculty members will use this time to review the findings of the first two focus group sessions and get ready for the third and final focus group session.

Friday, December 04, 2020

10:00 - 11:00 a.m.
Focus Group Participant Check-In
10:30 - 11:00 a.m.
Pre-Focus Group Preparation
11:00 a.m. - 1:00 p.m.
Second Structured Focus Group
1:00 - 2:30 p.m.
Working Lunch and Individual Case Analysis: Synthesizing the Focus Group Results
AAJ member participants and their faculty member facilitators will meet one-on-one to review the results of all three focus group sessions.