AAJ Press

Description

Elevate your trial skills with the Case Framing® and Advanced Case Framing® Bundle, now available at the discounted price of $206.99. Learn to define your case’s core truth, highlight the jury’s “I-just-can’t-get-over issues,” and echo them throughout trial. Together, these essential books guide plaintiff attorneys to prepare and present cases from start to finish.

Case Framing

• In this book, Mark Mandell demonstrates how to use his three-part method to frame a case and obtain just outcomes for clients.  He teaches plaintiff attorneys how to find the fundamental truth that defines the case, the vital issues the jury “just can’t get over,” and how to echo those issues throughout trial.  He demonstrates how to apply his universal techniques to any case, across numerous situations.  He also walks the reader through a detailed case study, illustrating how each element of the Case Framing^® method applies to each part of a case.

Advanced Case Framing

• In this book, Mark refines his Case Framing^® model and offers new ideas on case frames, I-just-can’t-get-over issues, and echoes. Providing real examples and a case study to reinforce the principles of the model, Mark shows readers in a step-by-step format how to focus jurors’ attention on the true issues. Advanced Case Framing^® is a tool that all plaintiff lawyers should use to prepare and try a case from beginning to end so they can achieve better results for their clients.

These books are only available for purchase by plaintiff attorneys or their staff.  You do not need to be an AAJ member to purchase this book. Nonmembers will need to create an account with shipping and contact information to purchase.